Company Description and SWOT Analysis, marketing homework help

User Generated

neha5tangu

Business Finance

Description

1.  Create a Non Alcoholic Beverage company name and explain its significance.

2.  Develop your revised company’s Mission Statement and provide a rationale for its components.

3.  Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage.

4.  Choose one (1) strategic position,  that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.

5.  Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.

6.  Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk.

7.  Develop a SWOT analysis for your NAB company 


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Non Alcoholic Beverage company and SWOT analysis

Non-Alcoholic Beverage company and SWOT analysis

Non Alcoholic Beverage company and SWOT analysis
I created non-alcoholic Beverage Company with the name "Juice BOX". Juice BOX is determined
to provide high quality and hygienic beverage to Customers.
Significances of Non-alcoholic Beverage:
The non-alcoholic refreshment industry extensively incorporates soda drinks and hot beverages.
Soda drink contains carbonated or non-carbonated water, a sweetener, and a flavor, and hot
beverages incorporate coffee and tea. The soda drink classification rules the Business and
incorporates carbonates, juice, filtered water, prepared to-beverage tea and coffee, and games and
caffeinated drinks. Soda drink is some of the time alluded to as fluid refreshment drinks (or LRBs).
The developing populace and ascent of the white collar class, especially in developing markets,
are key development drivers for non-mixed drink organizations. Market knowledge firm gauges
the white collar class far and wide will incorporate 1.5 billion families by 2020, a 25% ascent more
than 2012. [Sharon Bailey (2014)]
Mission Statement:
Juice BOX's prosperity has originated from responsibility to gratify our clients by providing them
fresh juices that 100% natural and healthy for their clients.
The rationale of this mission statement is to provide high quality and hygienic beverages to local
market while competing with international brands. This mission statement empowers the trusty
relationship between customers, distributors, and company.
Trends in Juice Industry:
The worldwide soda drinks market is driven via carbonated sodas (or CSDs), which had a business
sector size of $337.8 billion in 2013. Around the s...


Anonymous
Excellent resource! Really helped me get the gist of things.

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