What is the Societal Marketing concept

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OyhrBprna

Business Finance

Description

What is the Societal Marketing concept and how can a small business maximize it to its advantage? Please answer comprehensively in 300-400 words.

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Explanation & Answer

Running Head: SOCIETAL MARKETING CONCEPTS

Societal Marketing Concepts and How Small Businesses Can Use Them to Their Advantage

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SOCIETAL MARKETING CONCEPTS

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Societal marketing concepts are marketing strategies used by companies which aim not only in
promoting the company’s overall profit objectives but also considering the social welfare of the
society as a whole. This form of marketing enables companies to remain socially conscious on
the societal needs. Companies use this marketing stra...


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