Elements of a marketing plan report 800 words, marketing homework help

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cngcng1986

Business Finance

Description

Write a 800-word report using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization.

  • Explain what the specific key environmental forces are that created an opportunity for your company.
  • Identify if there have been changes in the purchasing patterns of your organization's target market in recent years.
  • Conduct an environmental scan for your chosen company to identify key trends.  For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company's marketing efforts and product offering in the future.
  • Explain what differentiation strategy your company should undertake to encourage their target market to choose them over other competitors.
Organization to use is QVC... If possible. 

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Explanation & Answer

Thank you for working with me on this one, go through the paper,in case you need anything revised kindly inform me am at your service. 

Running Head: MARKETING PLAN FOR SONTA COMPANY

Marketing Plan for Sonta Company:
Name:
Institutional Affiliation:

1

MARKETING PLAN FOR SONTA COMPANY

2

Sonta Company is a non-alcoholic beverage company concerned with the production of
soft drinks. The drinks are best for quenching one’s thirst and raising the blood’s sugar level. It
produces drinks of different flavors. The company has existed for five years and it is determined
to be the best producer of soft drinks in the world.
A large percent of the world’s population consume soft drinks. This is because they
contain caffeine that stimulates the brain boosting one’s mood. In addition, they are can be used
to slake thirst just as water does. This large market created an opportunity for this company to
thrive in the market. The country’s economy facilitated the creation of this company. A high
economy portrays a high purchasing power of the population. Cost of production of soft drinks is
low this means that the pricing of the products will be low (Kuratko, Ray V., & Jeffrey S., 1990).
This will enable consumers ...

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