Six-Word Memoirs: This assignment is in tandem with the website: Six Word Memoirs. As this class addresses communication, this website is an excellent partner for this assignment. The website encourages us to write out feelings in “six-word memoirs” and that is what you will be doing for this assignment! Read through and follow all instructions for this assignment: Using the link provided (below), watch the video about Six Word Memoirs and read what this website and community is all about! https://www.sixwordmemoirs.com/about/#story-of-six-words (Links to an external site.) Open the "About" link at the top of the screen and read all information and watch the posted video with Larry Smith. Send an email or text or have a face to face conversation with at least 4 friends or family members and ask them to:come up with 6 words that describe their definition, perception or feelings about communication and interpersonal relationships.Also, ask them to explain the meaning of their six-word memoir. Ask for as much detail in the explanation as possible. You will need it for your presentation.Create your own six-word memoir about relationships and communication following the guidelines for required content.Essay requirements: You must incorporate all requirements into this essay. Here is a break down of content. Introduction: Start with a proper introduction to your essay.Your introduction introduce the topic (Six Word Memoirs) and what you will be addressing in the essay (info about program/website, the 6 word memoirs of friends and family, etc.).Provide information about the 6-Word beginnings—who started the program? When was it started? What is the history of this program? . Also, provide detailed information about the website and purpose. Do not use any video or audio from the “Six Word Memoir” links.Body of the Essay: You will have 5 body paragraphs. The three required textbook references (from 3 different chapters) should be in the body of the essay and connected to the 6-word memoirs (yours and the 4 you collected). Each paragraph should include:The name of the person you interviewed, their relationship to you and the “six-word memoir” they/you created.Examples: George (friend) "Love.Trust.Caring.Compromise.Forgiving.Lifeline", Diane (sister) "You get back what you give" Next, answer the following questions about each of the 6-word memoirs you have collected (including your own):Provide the meaning of/a detailed explanation of each memoir based on your follow-up conversation/discussion with your significant other. Example: When I asked Diane what she meant by her statement, she told me...Next, incorporate your feelings and analysis of the memoir. I am looking for something other than “I liked it” of “I thought it was good”.What did the six-word memoir say to you about the person you interviewed?Did you learn something new or interesting about this significant person? Finally, explain what you got out of the interview, i.e., Do you see this person differently? Why? Short example of narration incorporating textbook: In chapter 3, page 70 of our textbook , self-concept is defined as “a relatively stable set of perceptions you hold of yourself." Our self-concept is formed based on the opinions of others. In her explanation about her six-word memoir, Diane reflected several elements of her self-concept including her solid integrity, compassionate nature and big capacity to love. [Do not use or paraphrase any part of this example in your essay].Finish up your video slideshow with a proper conclusion.Upon completion, your (original) post should:have a clear/short introduction, a detailed body of analysis and a clear/conclusion.be 800-900 words in length. include clear in-text references and citations (chapter, page number) from three different chapters in our textbook.use "quotation marks" around words that are not yours! That is, when using word-for-word materials from the textbook, use quotation marks. not include a reference page.be free of spelling and grammar errors.represent college-level writing

Robots and Artificial Intelligence (AI) in Hotel Industry Robots and artificial intelligence (AI) are changing the hotel industry. Some believe the robots/AI will sabotage jobs for humans and replace team members at hotels. Then there are others who believe the age of robots will free humans from “grunt” work and create more productivity such as check-in kiosks at airports or artificial intelligence (AI) concierge at hotels. Watch the following videos and comment on the hotels of the future - high tech vs. high touch.     Where hotel is staffed by robots - BBC Click (Links to an external site.)Links to an external site. These Japanese hotels are run almost entirely by robots (Links to an external site.)Links to an external site. Wellbeing's strategic planning and marketing Watch the video case of "wellbeing" and discuss wellbeing’s SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis and use of the 4-p framework in their strategic marketing and planning. Note: In the address bar, click on "Not secure" on the left to allow Flash in Chrome browser to watch the video. http://media.pearsoncmg.com/ph/chet/chet_kotler_marketing_5/videos/Wellbeing/playvideo.html (Links to an external site.)Links to an external site. Generational Marketing Do marketers have to create separate product and marketing programs for each generation (i.e. Millennials, Generation X, The Baby Boomers, and so on)? Some experts caution that each generation spans decades of time and many socioeconomic levels. “These segments are so large they are meaningless as marketing targets,” notes one such expert. The boomers span almost twenty years: He suggests that marketers should form more precise age-specific segments within each group. Others warn that marketers have to be careful about turning off one generation each time they craft a product or message that appeals collectively to another. What do you think? (Please note that Mandalay Bay had announced that they created the concept for GenerationX’ers). Levels of Competition Identifying your competition is very critical in marketing.  Please read pages 88-89 - about levels of competition (Figure. 4.2).  Pick a hospitality company (a coffee shop, hotel, or local casino) and identify the competitors at different levels by applying Fig. 4.2. A Resort For Generation X If you plan a resort or gaming resort targeting Generation X, what type of hotel facilities, services and amenities would you offer to appeal to them? What type of advertising messages would work best? (Hint: Consider characteristics and values of Gen X’ers discussed in Ch. 4). Growth Strategies in Las Vegas The purpose of this discussion question is to identify strategic market opportunities in Las Vegas by applying product-market expansion grid (Figure 3-2). Give specific examples of intensive growth (market penetration, product development, and market development), integrative growth, or diversification growth strategies adopted by specific Las Vegas corporations or companies. What forms of growth strategies do you think are more likely to occur in Las Vegas market in the next five years?

Survey Proposal  Prior to beginning work on this assignment, review Chapters 8 and 9 of your textbook. In this week’s discussion, you identified parameters for your sample population. Now, you will need to create a survey proposal. Your survey must be thorough and persuasive enough to convince your leadership to sponsor your survey. In your paper, Explain why you want to conduct the survey and what you hope to gain from the survey responses. Identify the type(s) of data you hope to collect. Outline the parameters for your proposed survey, taking into consideration what you believe management wants to know. Create 10 sample questions that will be used in your survey, considering common issues in survey design. Explain your reasoning for choosing your sample questions. Sharpe, N. D., De Veaux, R. D., & Velleman, P. F. (2019). Business statistics (4th ed.). Retrieved from https://www.redshelf.com