The Final Paper or Global Business Plan Project – Instructions The final result of your global plan must be in the format of a written report saved in pdf format with supplementary tables, graphs, charts, visuals. Please, submit the assignment in the proper box on D2L named: Final Paper/Global Business Plan Project. You will choose a fundamental country data and then do additional research following steps and detailed instructions on d2l. Flesh out the nature of the market opportunity offered by this country or its suitability as a manufacturing site, for which you will write a paper of approximately 2,000 words maximum. Again, please do not wait last week, start to work on this project now! We already covered some of the chapters needed for the final project. The final paper consists of five parts: Executive summary; Part 1: Planning the Global Business Enterprise; Part 2: Organizing for Global Business Activities; Part 3: Implementing the Global Market Plan; and Part 4: Executing the Global Market Plan. Detailed instructions are provided below. I would advise submitting the one paragraph covering subtopics from each part. Example one paragraph Part 1 Identifying Global Business Opportunities, one paragraph Part 1 Analyzing International Competitors, one paragraph Assessing the EconomicGeographic Environment, etc. Please, use the following resources Weblinks: • • Global Edge CyberSite: http://globaledge.msu.edu/ World Bank DoingBusiness: https://www.doingbusiness.org/ This paper will be subjected to a Turn It In analysis and the expected minimum of unoriginal material is no more than 25%. The content and grading of this paper are as follows: • • • • • • Executive summary, not introduction (10%) Part 1: Identifying Global Business Opportunities, Analyzing International Competitors, Assessing the Economic-Geographic Environment, Assessing the Social-Cultural Environment, Assessing the Political-Legal Environment (15%) Part 2: Selecting a Global Company Structure, Financing Sources for Global Business Operations, Creating a Global Management Information System, Managing International Financial and Business Risks (15%) Part 3: Product and Target Market Planning for Foreign Markets, Designing a Global Distribution Strategy, Planning a Global Promotion Strategy (15%) Part 4: Determining Financial Results, Measuring International Business Success (15%) Tables, graphs, and charts (not one table, one graph or one chart) – must be international business-related (10%) • References should be written in APA format. These should be from several of the following: journals, books, interviews, company information, and credible Internet sources, not blogs (10%) Example: Academic Articles: Wieland, A., Bals, L., Mol, M. J., & Handfield, R. B. (2020). Overcoming blind spots in global sourcing research: Exploiting the cross-sections between supply chain management and international business. Journal of International Management, 26(1), doi.org/10.1016/j.intman.2019.100709 Books: Chow, D. C., & Schoenbaum, T. J. (2020). International business transactions: problems, cases, and materials. Wolters Kluwer Law & Business. • This paper will be subjected to a Turn It In analysis and the expected minimum of unoriginal material is no more than 25% (10%) Total: 100 points Executive summary, not introduction (10%) An executive summary is a short section; it summarizes the final paper in a way that readers can rapidly become familiar with a large body of paper, 150 words maximum Part 1: (15%) Identifying Global Business Opportunities In this section, you will conduct a preliminary assessment of geographic, economic, social-cultural, and political-legal factors that create global business opportunities in foreign markets. Also, you could consider how technology could create new foreign business opportunities by expanding possibilities for production, marketing, and distribution of goods and services. Collect data and information to use in formulating this aspect of your business plan by answering the following questions. 1. POTENTIAL MARKETS Discuss one or more of the global business opportunities from above in terms of: a. a specific product or service, including customer benefits; and b. a potential market—a country that would be appropriate for this business opportunity. 2. ABSOLUTE AND COMPARATIVE ADVANTAGES Analyze for the presence of an absolute or comparative advantage that might be related to a business opportunity in the country where the item will be produced or sold. Describe how this analysis might influence the success of your proposed business idea. (For example, the availability of natural resources can make a business opportunity cost-efficient.) 3. BUSINESS OPPORTUNITY ANALYSIS Compare two or more proposed business opportunities based on factors such as foreign market potential, start-up costs, and foreign business risks. (For example, a proposal to construct new highways may be appropriate for a developing economy. However, the risks in this market are probably greater than in an industrialized nation.) Analyzing International Competitors In this section, your goal is to identify and analyze the international business operations of organizations related to the global opportunity you are exploring. Based on the global business opportunity identified in Part 1 research information related to the following: 1. POTENTIAL COMPETITORS Identify companies that: A. have business activities similar (or related) to the business opportunity you are proposing; and B. operate in the country (or countries) that you are considering for your international business enterprise. 2. COMPETITIVE ADVANTAGES Discuss the competitive advantages of these companies. (For example, some companies may gain a competitive advantage as a result of access to raw materials, others may gain an advantage through the use of technology for production and distribution or as a result of a wellknown brand name.) 3. INTERNATIONAL STRATEGIES Compare the international business strategies of these companies. Do these companies make use of standardized products and operating policies? Or, do they use a strategy that is adapted to various foreign markets? (Film is sold in standardized formats around the world while laundry detergents are adapted to clothes washing habits and water hardness.) Assessing the Economic-Geographic Environment In this section, your goal is to gather information on various geographic and economic factors that include business opportunities in other countries. Based on the country you are analyzing for your global business enterprise, research information related to the following areas: 1. GEOGRAPHIC INFLUENCES Identify geographic factors (climate, terrain, waterways) that influence business activities in the country. (In some countries, mountains make the movement of raw materials and production supplies difficult and expensive.) 2. MAJOR PRODUCTS AND INDUSTRIES Describe the country: A. main natural resources and agricultural products, B. major industries, C. major imports, and D. major exports. (A country’s natural resources and agricultural products are the basis for foreign investment and exporting activities.) 3. CURRENT ECONOMIC CONDITIONS Assess the country’s recent economic conditions related to GDP, inflation, interest rates, currency value, personal income, and employment. Suggest how these economic factors may attract or deter foreign investment. 4. INFRASTRUCTURE Analyze the infrastructure of the country with regard to the availability of transportation, communication, and utilities. Assessing the Social-Cultural Environment In this section, your goal is to gain cultural and social awareness about the country (or countries) you are considering for your global business opportunity. Based on the country you are analyzing for your global business enterprise, research information related to the following areas: 1. DEMOGRAPHIC TRENDS Identify demographic trends (such as birth rates, literacy rates) that might influence business activities in the country. (Lower birth rates result in an aging population with expanded demand for health care.) 2. CULTURAL ANALYSIS Discuss the language, customs, traditions, and beliefs of the country. (Religious beliefs may make the sale of certain products inappropriate in some countries.) 3. SOCIAL INSTITUTIONS Analyze the influences of social institutions (family, church, labor organizations) on the business culture. (In some countries, a strong tie exists between family and business.) 4. INFORMAL TRADE BARRIERS Describe informal trade barriers created by social and cultural factors. (Communication styles and negotiating tactics vary around the world resulting in the need to adapt to the host country’s culture.) Assessing the Political-Legal Environment In this section, your goal is to identify political and legal factors that could affect global business decisions. Based on the country you are analyzing for your global business enterprise, research information related to the following areas: 1. GOVERNMENT AND POLITICS Describe the type of government and recent political developments that could influence the economic and business environment of the country. (For example, various events in recent years in the Middle East have contributed to uncertainty when doing business with some countries.) 2. FORMAL TRADE BARRIERS Identify formal trade barriers (tariffs and other taxes, foreign exchange controls, ownership restrictions) that might require a company to adapt its business strategy. 3. PROMOTING GLOBAL BUSINESS Analyze host government efforts to attract foreign investment. (Some nations offer tax incentives to attract foreign capital.) 4. INTELLECTUAL PROPERTY Discuss the country’s regulations to protect intellectual property, such as brand names, copyrights, patents, software, music, videos. (Some countries do not enforce these laws resulting in the pirating of products and lost profits for companies.) Part 2: (15%) Selecting a Global Company Structure In this section, your goal is to develop a strategic plan related to an enterprise’s strategic goals and organizational structure. Based on the country you are analyzing for your global business enterprise, research information related to the following areas: 1. STRATEGIC PLANNING Develop strategic objectives that communicate major goals related to: A. product (or service) offerings, B. target market and customer benefits, C. financial aims (market share, return on investment), D. employee satisfaction, and E. social contributions. (Strategic goals are commonly stated in a manner that can be measured objectively, such as “to provide households with clean drinking water at a moderate price.”) 2. ENTRY MODES Analyze different global business entry modes that a company might select when planning international business activities. Compare the benefits, costs, and risks associated with using exporting, turnkey projects, management contracting, licensing, franchising, contract manufacturing, joint venture, and wholly-owned subsidiaries. (In general, exporting has less risk than some of the other entry modes. The product or service, as well as the economic, socialcultural, and political-legal environment of the country, will influence an organization’s entry mode.) 3. ORGANIZATIONAL STRUCTURE Discuss the extent to which the organization will use centralization and decentralization. (Centralized organizations tend to offer standardized products or services with decisions made in upper levels of the organization. In contrast, decentralized organizations usually involve products or services that need to be adapted to various geographic, economic, social-cultural, and political-legal influences.) 4. STRATEGIC ALLIANCE Identify local companies of the country or international companies operating in the country that could be a business partner. These strategic alliances may be suppliers, distributors, sales representatives, or consultants. (For example, a bottled water company might reach an agreement to transport and sell its product through the existing distribution system or a soft drink company.) Creating a Global Management Information System In this section, your goal is to identify and organize the information needs of a global business operation. Based on the global business opportunity identified in Part 1 research information related to the following: 1. GLOBAL INFORMATION NEEDS Identify the types of reports and other data that would provide managers with the information necessary for organizational decision-making. (Common categories of management information include financial documents, inventory data, sales and marketing reports, and human resource records.) 2. GLOBAL INFORMATION SOURCES List the main: A. external and B. internal sources of data for your global business enterprise. (External sources include government agencies, financial institutions, trade associations, suppliers, and customers. Internal sources include research information, accounting data, employee records, sales figures, and inventory reports.) 3. TECHNOLOGY FOR MANAGING INFORMATION Describe computer systems and other technology that would facilitate the processing, reporting, and use of information for international business operations. (For example, a global computer network may be used to record and report inventory and sales from various branch offices.) Managing International Financial and Business Risks In this section, your goal is to obtain information related to managing various elements of global business uncertainty. Based on the country you are analyzing for your global business enterprise, research information related to the following areas: 1. ECONOMIC AND FINANCIAL RISKS Identify key areas of uncertainty related to the level of economic development, infrastructure, and changing economic conditions in the country being considered for business operations. (A weak infrastructure or volatile currency increases the risk of doing business in a foreign market.) 2. SOCIAL AND CULTURAL RISKS Discuss customs, traditions, and social values in your proposed location that could create risks for the enterprise. (Religious beliefs or the role of the family can affect uncertainty when starting and implementing an international business operation.) 3. RISK MANAGEMENT TECHNIQUES Compare various risk reduction strategies available when doing business in other countries. (Common risk management methods include insurance, diversification of product line, strategic alliances with local partners, and employing local managers.) Part 3: (15%) Product and Target Market Planning for Foreign Markets Based on the global business opportunity identified in Part 1 and the country you have analyzed, research information related to the following areas: 1. PRODUCT CONCEPT Identify the physical attributes, customer benefits, and competitive advantages of the product (or service) to be offered by the organization. Analyze geographic, economic, cultural, and legal factors that would influence offering a standardized or an adapted product for this market. (A product concept should list as many characteristics as possible to better communicate attributes and benefits within the organization as well as to potential customers.) 2. PRODUCT LIFE CYCLE Discuss economic, cultural, political, or technological factors that might affect the speed of movement of the product (or service) through the stages of the product life cycle (introduction, growth, maturity, decline). (For example, the presence of several competitors may result in faster innovation and move a product quickly through the product life cycle.) 3. BRANDING AND PACKAGING Suggest a brand name that would create a distinctive identity for the company (or specific product). Analyze cultural and legal factors that could influence the packaging of the product. 4. TARGET MARKET Describe the characteristics of potential customers in terms of geographic location, demographics, media habits, consumer behavior patterns, lifestyle activities, and psychographics. Designing a Global Distribution Strategy Based on the country you are analyzing for your global business enterprise, research information related to the following areas: 1. INFRASTRUCTURE ANALYSIS Describe transportation, communication, and utility facilities in the country that might enhance or deter your organization’s ability to move goods from one destination to the end-user of the item. (In many countries, a lack of roads combined with mountainous areas make truck shipping very difficult and expensive.) 2. DISTRIBUTION BARRIERS Discuss cultural, political, or legal hurdles that might slow or block distribution in the country. (For example, import duties and documentation might add to the cost of selling products shipped from another country.) 3. INTERNATIONAL INTERMEDIARIES Analyze the costs and benefits associated with using wholesalers, brokers, and agents for your global business operations. 4. DISTRIBUTION CHANNEL Identify a channel of distribution for getting a product from the production site to the ultimate customer. (A common channel of distribution may include a wholesaler and retailer; global operations are likely to involve additional intermediaries.) Planning a Global Promotion Strategy Based on the country you are analyzing for your global business enterprise, research information related to the following areas: 1. PROMOTIONAL GOALS Identify specific objectives related to the promotion of your global business operations and product (or service). (Promotional goals vary. Some organizations need to create awareness of their product’s benefits compared to competitors. Other promotional goals may involve communicating new uses for an item, or informing customers of lower prices.) 2. BUSINESS ENVIRONMENT Discuss cultural and legal factors that might influence promotional decisions. (In some countries, certain information is required in television commercials selling products aimed at children.) 3. MEDIA PLAN Analyze media availability in the country to determine cost-efficient methods of communicating with potential customers. (While television, radio, newspapers, magazines, and the Internet may be common in industrialized countries, developing economies may require other different media. In some countries, advertising messages are broadcast through large speakers mounted on moving trucks.) 4. PROMOTIONAL STRATEGY Compare the benefits of push and pull promotions for your global business operations. (A pull strategy is aimed at the end-user of consumer goods and services. A push strategy is aimed at intermediaries, such as retailers, and is more common among firms selling industrial products or services.) Part 4: (15%) Determining Financial Results Based on the country you are analyzing for your global business enterprise, research information related to the following areas: 1. REVENUE SOURCES Identify and estimate amounts for product (or service) sales for various market segments. (For example, some companies sell both to consumers and businesses. A heating company may sell furnaces to homeowners as well as to companies.) 2. OPERATING COSTS List and estimate operating expenses necessary for producing (or obtaining), storing, marketing, and distributing the product (or service) for this business enterprise. 3. START-UP COSTS Review your start-up cost estimate from Module 7. Suggest any revisions based on additional information or expanded knowledge of the planned business operations. 4. PROFITABILITY Describe an expected profit level for this global business venture based on economic conditions, competition, the size of the operation, and the market environment of the country Measuring International Business Success Based on the country you are analyzing for your global business enterprise, research information related to the following areas: 1. FINANCIAL GAINS Identify potential profit levels and other measures of financial success for this global business operation. (Commonly considered measurements of financial success include profits, return on investment, market share, sales growth.) 2. ECONOMIC BENEFITS Discuss positive economic contributions that this business operation might have for the host country. (Economic benefits may include improved infrastructure, creation of jobs, more efficient use of natural resources, or increased personal income.) 3. SOCIAL BENEFITS Determine improvements to the country’s society that might result from the company’s global business activities. (Positive social results might include improved employee training, expanded health care, and other benefits for workers, or additional housing facilities.) Learning Goals 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. To assess factors that create international business opportunities To identify potential global business opportunities for various foreign markets To identify potential competitors related to a proposed global business enterprise To determine the influences of competitors in global business To identify economic and geographic factors on international business activities To assess economic and geographic influences on proposed global business operations To assess the social and cultural influences of global business activities To identify potential adaptations To assess political and legal influences on international business activities To identify appropriate strategies for operating in various political-legal environments To assess various entry modes for global business operations To recommend strategic alliances for proposed international business activities To identify information needs for global business operations To recommend features for an international management information system To identify potential risks in global business settings To assess alternative global risk management strategies To identify attributes and customer benefits for a proposed global product or service To determine branding and targeting strategies for international markets To determine factors that influence international distribution activities To identify appropriate distribution strategies for proposed global operations To identify promotional goals for global business activities To recommend promotional strategies for international operations To project inflows and outflows resulting from expected revenue sources and expenses To identify potential measurements of financial success To assess the potential financial success of the proposed global business activity To identify potential social contributions of the proposed global business activity 
Purchase answer to see full attachment