Assignment Contentretrieved from: REFLECT!undefinedThis reflection activity is comprised of three sections, collectively totaling a minimum of 500 words. Complete your reflection by responding to all prompts.Market DataConsider a segment of the fast-food industry, such as pizza (Domino’s, Papa Johns), burgers (McDonald's, Wendys), or fried chicken, and so on. To ground your thinking, list the names of 5 companies from the segment you choose. Respond to the following: What type of market data can these companies collect? How might this data be used in a marketing plan? Brand EquityConsider a product with which you are familiar. Analyze its brand equity in the following areas: Brand awareness Brand loyalty Perceived quality Brand associations Brand assets Ethical and Legal Considerations in Social Media MarketingFind a current news article in which ethical or legal concerns have been raised regarding social media marketing. Describe and analyze the issue and the impact it may have on current and future marketing strategies. Consider the following questions. What impact might the issue have on children who use social media? How does social media meet legal requirements for data sharing? How does social media police ethical and legal issues?

Option # Obtain the financial statements of a company with which you are familiar. The Annual report or 10K report of a publicly-traded company would be a great resource for this problem. Identify specific account balances for which substantive analytical procedures would be appropriate and discuss your reasoning for selecting these accounts. Describe in detail the type of substantive analytical procedures that would be used for these account balances and why this would be an effective test of the account balances.