University of the Cumberlands Franchise Marketing Management discussion

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Writing

University of the Cumberlands

Description

Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.

Also, provide a graduate-level response to each of the following questions:

  1. Go online and compare three franchises (e.g., franchise.org, americasbestfranchises.com, or whichfranchise.com). Choose two franchises in the same industry (e.g., fast food) and the third franchise from another industry (e.g., hair cutting). Make a table to report the fee structures (upfront, continued licensing), as well as benefits touted for franchisees of each franchise system. What would tempt you to pitch in with some friends and buy a franchise when you finish your degree?
  2. If you were to take your company global, which 3 countries would be your first targets and why? What kinds of strategies and products fit with those countries’ segments of customers?

[Your initial post should be based upon the assigned reading for the week, so the textbook should be a source listed in your reference section and cited within the body of the text. Other sources are not required but feel free to use them if they aid in your discussion].

[Your initial post should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced). Post the actual body of your paper in the discussion thread then attach a Word version of the paper for APA review]

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Explanation & Answer

Attached

Running Head: FRANCHISING

Franchising
Student’s Name
Institution

FRANCHISING

2
Part one
Jamaica Blue Franchise

Jamaica Blue believes in offering the best coffee and using the freshest and standard
ingredients to provide contemporary café snacks with a twist. Its name is derived from the blue
mountains of Jamaica, one of the regions popular for producing quality coffee. The business has
experienced significant growth over the years. Over one hundred and seventy operate in different
countries, the United Kingdom leading the countries with seven stores. For one to be offered a
franchise by Jamaica blue, one must meet the following requirements:
Requirement

Fee charged

Shop fit out

200,000

Equipment

40,000

Initial franchise fee

30,000

Legal fees and stamps duty

20,000

Miscellaneous

10,000

Total

300,000

The benefits of a Jamaican blue are that you acquire free training from experts on how to
run a...


Anonymous
Really great stuff, couldn't ask for more.

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