MBA FXP5910 Capella University ?T Mobile Business Proposal Paper

User Generated


Business Finance


Capella University



Create a 2-3 page proposal that analyzes your business topic, defines the scope and strategy for how you will go about your capstone project, incorporates your BetterUp assessment and coaching, and explains how your proposed project allows you to demonstrate the MBA program outcomes.


Based on the feedback you received from faculty on your capstone summary in Assessment 1, you should now have a firm grasp on the scope of your project. In fact, if someone asks you what your project is about, you should have an “elevator speech” prepared. That is, you should have memorized 1–3 sentences that explain the topic, problem, and scope in a clear and concise way. With just these few sentences, explaining your project to someone while on a short elevator ride would be no trouble at all! Additionally, having such a clear vision will help you with this assessment and the project overall.

For this assessment, you will formally propose your capstone project and include a discussion on how you will apply your leadership skills and where they are relevant in your project. As part of this thought process, you will take a BetterUp leadership assessment and have a one-on-one session with a BetterUp coach. This will give you the ability to discuss how your identified strengths will help you to create a capstone project that is valuable to you, effectively demonstrates the program outcomes, and provides a meaningful learning experience.


  • Read the information in the BetterUp Assessment and Coaching resources in this assessment.
  • Take the BetterUp assessment, and access your results.
  • Complete at least one BetterUp coaching session.
  • Review the MBA Capstone Project Description [PDF].

Assessment Description

Write a business proposal that formally proposes your capstone project and ends by asking for permission to continue, just as you might propose a project to a supervisor or client.

Include, at minimum, the following information:

  • Analyze a business challenge or opportunity.
    • Include an introduction about your proposal.
    • Summarize the capstone project topic, scope, and components; saying that your capstone will comprise a paper and presentation is not enough.
    • Establish the premise of your paper; for example, if your plan is to talk about how Dillard's department store can come back after a huge financial loss, you should include citations that establish its dramatic financial loss.
  • Define the strategy, scope, and action plan that you will use to complete the capstone project.
    • Provide a general action plan on how you will research, analyze, and identify recommendations or solutions to this business challenge or opportunity.
    • Discuss the general type of data sources you will be using to inform your analysis. Provide at least two specific sources that you are considering. These resources should be from credible sources such as the Wall Street Journal, IBIS, et cetera. Use the excellent Research Guide – MBA for locating credible resources from the Capella library's business databases and article collections.
    • Include the process or steps on how you will access the data necessary for analysis of a business topic or challenge.
  • Explain how you will apply your leadership strengths (as identified in your BetterUp assessment results) and BetterUp coaching experience to support the various aspects of your project.
    • Discuss how you will leverage your strengths, as uncovered in the BetterUp leadership strengths assessment, to the various aspects of your project, such as recommendations or business solutions. Also identify how you will address your leadership gaps that could impact or weaken your recommendations and solutions.
    • Discuss how you can use the leadership coaching to assist you in completing a capstone project that you feel proud of and that allows you to effectively demonstrate your leadership skills and achievement of all program outcomes.
    • Address how you can use coaching as a development tool to enable you to grow and develop as a leader.
  • Write a conclusion.
    • Include a wrap-up that ensures your supervisor/client that your project will meet all requirements, be valuable to them, and be completed on time.
    • Be sure to conclude by asking for permission to continue to the next step.

Your proposal should be organized using these sections:

  • Introduction.
  • Summary.
  • Discussion of the Proposal.
  • Strategy and Scope.
  • Action Plan.
  • Application of BetterUp Assessment Results and Coaching.
  • Conclusion.

Submission Requirements

  • Style: Your proposal should follow professional style, as described in the corresponding MBA Academic and Professional Document Guidelines (available in the MBA Program Resources), including single-spaced paragraphs. It should use subheadings and be well organized and well written.
  • Communication: Ensure written communication is free of errors that detract from the overall message and quality.
  • APA guidelines: Format your citations according to current APA style.
  • Resources: Use at least two citations from credible sources. Also reference your completed BetterUp assessment results.
  • Length: Your proposal should be 2–3 pages (single-spaced, professional style).
  • Font and font size: Use 12 point, Times New Roman.


By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:

  • Competency 1: Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines.
    • Analyze a business challenge or opportunity.
  • Competency 2: Integrate information across disciplines and from differing perspectives.
    • Define the strategy, scope, and action plan that will be used to complete the capstone project.
    • Explain application of one's leadership strengths (as identified in BetterUp assessment results) and coaching experience (at least one) to support the various aspects of the project.
  • Competency 7: Communicate clearly and effectively in a business environment.
    • Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.

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Explanation & Answer

Hi, here is the completed work.Let me know if any changes are needed.Thank you.


Business Proposal
Student’s Name
Professor’s Name
Course Title



1.0 Introduction
T-Mobile is a telecommunication firm that has been operational since 1990. The firm
specializes in providing mobile communication services and products such as mobile phones,
tablet PDs, and wireless PDAs. Its headquarters are in Bonn, Germany with its operations
extending across Europe and the United States.
The telecommunication industry has been growing steadily over recent years, with
several big companies fighting for the available markets. The stiff competition has seen TMobile and other companies design programs and strategies aimed at attracting customers,
therefore, gaining a huge chunk of the market (Hoffman & Gold, 2016). This proposal aims at
reviewing the policies adopted by T-Mobile to attract and retain customers and explore various
strategies that can help the company to meet its goals.
2.0 Summary
The Telecommunications Industry is one of the most fundamental industries in the
modern age (Czarnecki & Dietze, 2017). As technology advances, more companies are joining
this industry to offer telecommunication services that meet the needs of the consumers. The
emergence of e-commerce, e-health, and e-learning has attracted millions of consumers and they
need telecommunication services to access these services. This has led to stiff competition from
various entities who are constantly innovating programs to attract and retain customers
(Czarnecki & Dietze, 2017).
The project aims at exploring the strategies and programs designed by T-Mobile in
efforts to outdo competitors such as Sprint and Verizon to gain a big proportion of the market
(Hoffman & Gold, 2016). The proposal also seeks to establish the effects of already established

policies aimed at eliminating the competition. The proposal also looks into potential strategies
and programs that can be adopted by T-Mobile to continue attracting and retaining customers.
3.0 Discussion of the Proposal
In the business environment, a company faces several challenges. T-Mobile identified
competition as one of the challenges it faced. The company realized that technological
advancement necessitated a reliable platform to offer better telecommunication services to the
growing markets (Czarnecki & Dietze, 2017).
Customers play a vital role in the success of a company. Understanding their needs and
attending to those needs is a platform for setting the company towards success. Changes in
technology and trends result in changes in customer taste and preferences. A company is
therefore required to be always evolving together with the customers to ensure they attract and
retain customers.
T-Mobile established the Un-Carrier Revolution in 2013 that emphasized on conducting
business from a consumer-based perspective (Hoffman & Gold, 2016). This was in efforts to
establish how the customers felt about the conduct and products of the company. The company
realized that certain products and practices such as service contracts, overage, and roaming fees
were against the needs of the consumers. In so doing, the company was able to eliminate such
practices as they worked against the needs of the consumers. This was an opportunity for the
company to differentiate itself from the rest of the rival companies.
This research is aimed at analyzing the approaches that were taken by T-Mobile to
address the issue of competition. This ranges from the implementation of new policies such as




the UN-Career Initiative to the design of promotional strategies that aimed at attracting and
keeping customers.
4.0 Strategy and Scope
4.1 Scope
The proposal will be focused on exploring and analyzing the policies adopted by TMobile to address the challenge of stiff competition. It will also research on the current trends in
the market that could be a potential opportunity for T-Mobile to take advantage of over the
competition. The project will also seek to generate solutions and recommendations that the
company can use to mitigate competition and keep up with customer trends.
4.2 Strategy
This will be guided by the VRIO model to evaluate the...

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