University of Maryland Strategic Management in Public Relations Paper

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gfhcrefgne81

Business Finance

University of Maryland - Baltimore County

Description

Hello. Need help with my part of an assignment. Just a brief essay. Thanks in advance

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Explanation & Answer

Attached.

Running head: PUBLIC RELATIONS

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Strategic Management in Public Relations
Student’s Name
Institutional Affiliation

PUBLIC RELATIONS

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Strategic Management in Public Relations

Public relations (PR) professionals play a critical role in the daily management of the
organization. They work closely with managers from different departments and the
organization’s leadership in ensuring that the company is focused on achieving its goals. For a
long time, strategic management has been considered an essential component of public relations
because roles linked to public relations like planning organization campaigns and organizing
promotional events aimed at attracting attention to the organization and its products or services
related to the activities associated with strategic management. The connection between the
responsibilities of public relations professionals and strategic management lies in the focus to
attain the organization’s goals and vision through proper management of specific activities.
Relevance of Strategic Management
Strategic management is relevant to public relations. Strategic management involves the
formation of specific tactics or plans to address issue...


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