Illinois State University Facebook and Cambridge Analytica Discussion

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Business Finance

Illinois State University

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Discussion: Cambridge Analytica and the Presidential Election

Cambridge Analytica and Facebook made headlines concerning the use of big data, marketing research on individual consumers, and the role of Facebook in the 2016 Presidential Election with the use of data-driven election targeting to consumers. Please answer the following questions after reviewing the Forbes article listed below.

  • In a paragraph or two, describe the nature of this 'scandal'. Who was involved, what are the important issues, and how was both Facebook and Cambridge Analytica impacted?
  • Respond to this quote from this week's article: "In short, data was good and pushing the privacy and ethical boundaries of data to monitor and manipulate voters was a positive, modernizing campaigning in line with the commercial advertising world." Do you agree or disagree with this statement?
  • Research and cite using APA citations a minimum of 2-3 articles examining the practices of Facebook and/or Cambridge Analytica. Discuss using two-three paragraphs the interesting points made by your research regarding Big Data and consumer privacy in this case.

Article Link: https://www.forbes.com/sites/kalevleetaru/2018/03/19/the-problem-isnt-cambridge-analytica-its-facebook/#aeb52aa58a5b

Minimum FIVE Full Paragraphs.

APA Resource for Citing Online Articles:
https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/reference_list_electronic_sources.html

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Explanation & Answer

Completed

Discussion outline
1st and 2nd paragraphs
Cover the summary of the scandal
3rd paragraph
Responds to the phrase
4th, 5th and 6th paragraphs
Are the key points from the case.


Running head: DISCUSSION

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Discussion: Facebook and Cambridge Analytica
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DISCUSSION

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Discussion: Facebook and Cambridge Analytica

The Saga between Cambridge Analytica and Facebook was as a result of unethical
conduct due to the data breach. Leeranu, (2018) argues that this was one by using over fifty
million Facebook users’ information without their permission by Cambridge Analytica and
illegally used for political gains. This was done using a survey application that asked the users
questions that were later used to build profiles. This manipulation was used for political
campaigns as Cambridge Analytica sold the data. This firm was started for political consultation
but uses unfair means...


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