Description
PSYC325 Psychology and Social Media
UNIT 1
Type: Individual Project
Unit: The New Rules of Social Media
Deliverable Length: 3 pages minimum (1,000 words minimum)
APA style + references
Assignment Details
Assignment Description
Use this week’s reading assignments and your research to write an in-depth analysis and perspective on how the different demographic segments use and access social media. Specific groups to be addressed are Generation X, Generation Y, Millennials, Baby Boomers, and 60+ market segments.
Items suggested for discussion can include (but are not limited to) the following:
- The use and selection of technology for each segment
- Types of messaging expected for each demographic
- Use of the largest, most popular social networks, Web sites, and other social media sites for each demographic segment
Note: Research is to be academic or professional in scope. Use of blogs, personal Web sites, corporate Web sites, wikis, or other social-media-related sources are not acceptable.
Assignment Objectives
Describe the various ways businesses are using social media to achieve goals and objectives
Recognize the different uses of social media and the impact on individuals, groups, and society
IMPORTANT: This should be an APA-formatted paper with a title page and reference pages. A minimum of 3 full pages is required. Title and abstract pages do not count toward the page minimum. A minimum of 5 professional or academic references are required to support your paper and to provide additional discussion points.
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Explanation & Answer
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Surname 1
INDIVIDUAL PROJECT
How different demographic segments use and access social media
Name
Course
Professor
July 13, 2020
Surname 2
INDIVIDUAL PROJECT
How different demographic segments use and access social media
Introduction
In the past decade, internet connectivity and usage have increased dramatically as
individuals now can easily access information, engage in social and economic exchanges, online
communities, and social activities. Studies suggest that cohort segmentation of the market is
more effective as opposed to categorizing by age. This is mainly because using generational
cohorts provides insight into consumer motivations arising from common beliefs and values (Kol
& Lissits, 2016). Being knowledgeable of the demographic statistics concerning how each
demographic segment uses social media forms an integral part of a company's marketing
strategy.
Similar to how a company seeks to know the consumers who purchase their products or
services, learning about different demographic segments helps in making decisions concerning
marketing, advertising, and research. With social media become an integral part of the lives of
many individuals, the success of a company will rely on their online presence and whether their
ads will be interesting and attractive. As businesses strive to comprehend consumer behavior and
social trends in online platforms, they are faced with the need to develop and pursue a social
media-based marketing strategy (Bejan et al, 2018). This paper seeks to analyze the...
