Brainstorm ideas for Brian to use: What data would you compile in a database to help with a law office's marketing efforts?, Law discussion board

Anonymous

Question Description

Database Usage

Hypothetical:

Working in a law office can be more than just working on legal documents and files, as Brian is discovering. The law firm he joined two months ago as a paralegal enlists staff members to help in marketing the business. For example, last year the office initiated what they called a "marketing campaign" by sending holiday cards to everyone listed in the office's database as a client, colleague, or contact. The campaign was not successful in increasing the firm's business. As the office's database application specialist, it is Brian's turn this year to come up with a way to expand and use the firm's database information to help the attorneys market their services.

Discussion:

  1. Brainstorm ideas for Brian to use: What data would you compile in a database to help with a law office's marketing efforts?
  2. Why would database software help these efforts? 
  3. How would you populate the database?

Tutor Answer

henryprofessor
School: UT Austin

Find attached work.  Thanks 

Running head: DATABASE MARKETING

1

Database Marketing in a Law Firm
Name
Institution

DATABASE MARKETING

2
Database Marketing in a Law Firm

Database marketing entails making use of all the information that is available with a
firm’s database coupled with any other relevant extrinsic information to conduct direct marketing
efforts, analyze potential markets, or organize ...

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