Case Study, Amazon: From Book Seller to Service Provider, at the end of Ch. 1
in the text.
350- to 700-word paper, describing Amazon’s strategy. Discuss whether the
company is moving away from its core competency of being a leading online retailer.
Discuss whether this is a wise strategy and address the following: Describe the
components of the Amazon database and how Amazon uses each component. What data
management issues may be encountered by Amazon? Describe the relationship among
data, information, and knowledge, and how Amazon addresses each.