Description
Question description
Michelle has told you that the board is now ready to see the final presentation of your plan for MM’s new product.
"They are very eager to see what we have been working on during the past few weeks," she says excitedly. "I am sure they will love the plan and am looking forward to your presentation."
"Thanks," you respond, feeling a few butterflies in your stomach. "I am looking forward to the presentation also. I think we have covered all of the bases and I am sure we have a solid plan. I have jotted down the order of items to cover that I think will be best for the presentation. What do you think?"
Objectives of plan
Marketing research used to select target market
Product
Pricing
Distribution
Promotional Strategies
Measuring results
Contingency Plan
"This looks like a solid format for the presentation. Let me know if you have any questions and I will be happy to help," Michelle says exiting your office.
You close the door of your office so you can fully concentrate on preparing your presentation. You have a lot of material to cover, but you have been working on this plan for weeks. Now it's just a matter of formulating a cohesive strategy and anticipating any questions that may arise during the presentation.
What might somebody else say to show your proposed solution is wrong?
What could you say to show s/he is wrong?
What alternative solution might someone else recommend?
What reasons might someone provide to support their solution?
How would you respond to their reasons?
Is there a compromise or creative solution?
Explanation & Answer
there
Running head: FINALPRESENTATION
1
Facing the Board of Directors
Name
Tutor
Course
Institution
Date
Running head: FINALPRESENTATION
2
FACING THE BOARD OF DIRECTORS
Considering the fact that my proposal compares only two pricing strategies among the
many that exist; absorption pricing, contribution margin pricing skimming, marginal cost pricing,
decoy pricing among others, a person may argue that my proposal is wrong. They may argue out
that I needed to show all the comparisons and analysis that cancelled out all other strategies. My
distribution strategies appear to be only mentioned too and I have not shown exactly how they
will work. In their argument’s defence, they would say that I did not give the board enough
reason that I did my research correctly.
As much as the person may be right in seeing that my information for my presentation is
minimal, they are not entirely right that I should have shown how the strategies cancelled out.
My presentation is supp...
Review
Review
