American Winds Flight Academy Innovation Management Discussion

User Generated

zbun77

Business Finance

American Winds Flight Academy

Description

Honest Tea Listen to this podcast and answer these questions in less than 200 words.

!. What was the motivation to create this product?

2. What collaboration was needed to manufacture and market this brand?

3. What difficulties were encountered in getting to scale?

Explanation & Answer:
200 words
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Explanation & Answer

Work on progress
Attached.

Running Head: HONEST TEA

1

Honest Tea
Student’s Name
Institutional Affiliation
Date

HONEST TEA
1.

What was the motivation to create this product?
The motivation to create Honest Tea by Seth Goldman developed after he was working

out and after stopping for a drink at a store, he found out that all the beverages had too much
sugar, or no sugar at all. An idea struck him to develop a beverage that consists of one to two
teaspoons of sugar to fill the gap in the current beverage market.
2.

What collaboration was needed to manufacture and market this brand?
Seth developed the Honest Tea product with his partner Barry and they experimented

using mesh bags to brew tea leaves in boiled water to test how much tea could be ...

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