Description
(Great English is a must!! No grammar errors!)
(I know some of the answers are online. Feel free to use them but please paraphrase them)
(The case study is attached in the pdf)
(4-5 Pages, Double Spaced, APA Format)
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Subject of the paper: Fitbit, Inc., in 2017: Can It Revive Its Strategy and Reverse Mounting Losse
Requirement: Read Case #4: Fitbit, Inc., in 2017: Can It Revive Its Strategy and Reverse Mounting Losses ( it is attached in the pdf)
Then answer the following questions:
- Which of the Five Generic Competitive Strategies does Fitbit practice? If there are multiple, please explain with details.
- How has Fitbit increased their competitive position? Use the concepts from chapter 6 to help you make your argument.
- Is Fitbit practicing any continuous improvement practices? If yes, discuss what they are. If not, what actions might you make the argument that they are needed. As always, support your assertions with facts.
I know some of the answers are available online (especially for question 1 and 2). You are free to use those answers if you think they are correct but only after paraphrasing them. The work will be checked through Turnitin for plagiarism before the final submission .
Other information: Your submission should be in APA format and your references should be in APA format. There is no page length requirement (but papers less than 4 pages long are more at risk of failure). Make sure that when you answer the questions and support your points with facts from the case or additional research using credible or scholarly sources. You must provide references in APA format.
No plagiarism, No grammar errors
Format:
- APA Format
- No plagiarism is accepted
- Only academic resources should be used, no older than 5 years old
- Adhere to the requested number of words/pages
- No Grammar errors ( refunds will be asked for incoherent/ full of grammar errors papers)
*** The work will be checked for plagiarism through Turnitin by the professor. It is essential for everything to be free of plagiarism otherwise sanctions will be imposed***
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Thank you for your support
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Explanation & Answer
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Running Head: FITBIT INC.
Fitbit Inc., in 2017: Can It Revive Its Strategy and Reverse Mounting Losse
Name
Institutional Affiliation
Course
Date
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FITBIT INC.
Background
Fitbit Inc. is a company in the United States whose headquarters are based in San
Francisco. Fitbit's products include smartwatches, activity trackers, and wireless enables
wearable technology gadgets that help it measure data, for instance, the number of steps that a
person walks, the amount of sleep, the heart rate, the number of steps climbed, along with
different distinct metrics that are involved in fitness (Veenstra, 2018). Fitbit Inc., before the year
2007, was in the past known as Healthy Metrics Research, Inc. Whilst such devices seemed to
increment physical activities, there exists minimal proof that they help enhance the health results.
Fitbit’s Generic Competitive Strategies practices
With regard to the Fitbit's generic competitive strategy, the firm manufactures products
identified with fitness that helps motivate and track or monitor activities, physical exercises, food
diet, weight, and so forth. Its products are also used to improve health by tracking a person's
daily activities (Abrantes et al., 2017). Fitbit's competitors include Garmin, Samsung, Apple, and
Xiaomi. Therefore, regarding the generic competitive strategy, Fitbit uses two competitive
strategies against its competitors and also to draw in more consumers. These strategies include
the best-cost Provider strategy and a broad differentiation strategy.
Best-cost Provider Strategy
The company utilizes this st...
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