University of West Georgia MOD8 1000 Friends of Oregon Marketing Strategy Report

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University of West Georgia

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Instructions

Assignment Documents

Readings and resources from the course can be used to complete this assignment. Refer to Field Assignment for more information on the assignment.

Learning objectives associated with this assignment

This report assignment is associated with the learning objectives of multiple modules, primarily marketing, fundraising/finance, and social entrepreneurship. Since this report discusses the main activities and performance of the organization, the scope is broad and inherently covers most of the modules.

Instructions for this Assignment

Using the same organization that you used in the previous reports, for this assignment, prepare a fundraising/marketing plan. Even if the organization is currently in a good shape in terms of financial status, develop more creative ideas for better fundraising and marketing. If you already identified that their fundraising and marketing are unsuccessful, this work may be an important opportunity to improve their performance. Utilize the class readings and other sources if necessary – fundraising and marketing information and techniques are readily available on the websites. Identify and develop best ideas for the organization: some ideas are only good for certain organizations. Thus, your ideas should be sensitive for the organizational context, attributes, and mission. The report should be structured as follow:

      1. Organization name
      2. Brief evaluation of the current marketing and fundraising activities – this section could be overlapped from some parts of the SWOT analysis from the second report
      3. Suggestions for new marketing/fundraising ideas and strategies-This section should be the main one in the report.

Submission Format

Your paper should be at least four pages long, double-spaced, with Times New Roman, 12pt font and include a centered title. The page count should not include cover/title page and references. Additionally, the space of tables or figures is not counted toward the minimum page requirement. The margin should be one inch all around. No extra space between paragraphs. No grammatical errors or typos. Any sources used should be properly cited in APA format.



I HAVE ATTACHED REPORT 1; REPORT 2 WAS NOT DONE; THIS IS NOW REPORT 3


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Robinson 1 Management of Non-Profit Organization Module 3: Report 1 Indya Robinson June 13, 2020 Robinson 2 Management of Non-Profit Organization: The 1000 Friends of Oregon Name and Location This paper discusses the foundation, leadership, and performance of the 1000 Friends of Oregon. This is a private, non-profit organization that is concerned with the promotion of effective land-use planning in the state of Oregon. It ensures and advocates for the strict adherence to the land-use laws adopted in the state of Oregon, commonly referred to as Senate Bill 100 (“1000 Friends of Oregon | Great Communities, Working lands, Iconic Places”, 2020). This organization is headquartered in Portland, Oregon. History and Background The 1000 Friends of Oregon was founded on October 11, 1974. The founders of the organization were Tom McCall, who was the governor of Oregon at the time, and Henry Richmond, an attorney at the time. The 1000 Friends of Oregon came into existence after Governor McCall signed the Senate Bill 100 into law in 1973 (“1000 Friends of Oregon | Great Communities, Working lands, Iconic Places”, 2020). Following the enactment of the SB 100 law, the founders of this organization saw the need for a champion for the fledging legislation to truly thrive (Howe, 2019). Henry Richmond held the role of the first executive director until 1994. As of 1994, the 1000 Friends of Oregon had approximately 2500 supporters and contributors. Initially, the organization was incorporated as the Oregon Land Use Project. It would later be known as the 1000 Friends of Oregon, a name that was adopted in 1985. Over the years, the 1000 Friends of Oregon has strived to promote the work of its founders by protecting the state’s effective land use program. With a key focus on the reviewing of county and city planning policies as well as zoning and subdivision regulations, the organization has Robinson 3 continued to challenge mandatory state planning goals noncompliance. During the 1980s, the organization fought against what was termed as improper land use by the community of Rajneeshpuram which was rapidly growing (Howe, 2019). In 1989, the organization faced a major challenge from a property-right organization known as Oregonians In Action (OIA) which was fighting against land-use regulations. In 2001, through voter-approved measure 7, the OIA took lead in fighting regulations that suppressed property values, to ensure that property owners got adequate relief and compensation (Howe, 2019). However, in 2014, Measure 7 was replaced by Measure 37 after it was overturned by the Supreme Court (Howe, 2019). In 2007, the 1000 Friends of Oregon was at the center of efforts that led to the passage of Measure 49, which limited some of the rights granted by Measure 37. In 2006 and 2007, the 1000 Friends of Oregon facilitated an initiative termed Envision Oregon that engaged people in discussing shared values. As a consequence of these discussions, the Blueprint for Oregon’s Future was developed which promoted goals associated with improved health, economic security, and protection of special places. In ensuring the success of its efforts, the 1000 Friends of Oregon has enumerated key strategies together with action items to promote legislative attention (Gifford, 2016). For over four decades, the organization has served as an example to other states that wish to develop land-use policies. States have learned the importance of a watchdog function in ensuring effective land-use (Gifford, 2016). Unsurprisingly, the model of the 1000 Friends of Oregon has been replicated in other states including Washington, Florida, New Mexico, Iowa, and Wisconsin. Mission The 1000 Friends of Oregon define their mission as cooperating with Oregonians in efforts to promote their quality of life by building rural and urban communities that are livable, Robinson 4 safeguarding family farms and forests, and preserving natural areas. Guided by this mission, this organization serves as a watchdog group for other government agencies responsible for the management of land use issues. The organization operates independently and thus not influenced by partisan politics. The organization promotes its mission through a business-focused, pragmatic approach and utilizing the tools and resources embedded statewide on land-use goals to promote livability within the state. Community education, collaboration, and outreach across all 36 counties of Oregon are critical in the realization of this mission. The 1000 Friends of Oregon has had an enormous impact on the land use in Oregon, ensuring the tightening of resource land protections, holding both state and local governments to account, fighting against threats that weaken statewide planning, and promoting system’s responsiveness to change. Governance The current Executive Director for the 1000 Friends of Oregon if Russ Hoeflich. He has held this role since April 2017. The first executive director was the co-founder, Henry Richmond. Others who have served in the role of executive director before the current director are Robert Liberty (1994 – 2001), Bob Stacey (2002 – 2009), and Jason Miner (2010 - 2016). Management of the 1000 Friends of Oregon consists of a board of directors. The current president of the board is Mike McCarthy (“About Us | 1000 Friends of Oregon”, 2020). The Vice president of the board is Christian Richmond. Andrew Haden currently doubles as the secretary as well as treasurer for the organization. The current managing director for the organization is John Allcott (“About Us | 1000 Friends of Oregon”, 2020). The board also consists of several other members. The 1000 Friends of Oregon uses functional organizational structure, consisting of the board of directors at the top. Below the board of directors is the executive director followed by the deputy director and then managers for different fields and functional areas. Robinson 5 Functions, Programs, and Services Some of the functions of the 1000 Friends of Oregon include protecting working land, keeping households affordable for Oregonians, improving transportation systems, and ensuring public participation in the promoting effective use of land. The organization is also involved in the promotion of urban growth, reducing wildfire risks, and maintaining rural economies. Furthermore, the organization supports the use of clean energy as well as promoting practices for creating healthy communities with a view to mitigating climate change. To achieve its mission, the 1000 Friends of Oregon has several programs that are geared towards supporting its functions. One of these programs is the Land Use Leadership Initiative (LULI) (“Programs | 1000 Friends of Oregon”, 2020). This program is aimed at training emerging land use leaders by showcasing the state’s innovative land use planning system as well as discussing the most pressing land development issues in the state. Another program is the Urban Lands Advocacy program. This program insists on the collaboration between planners, decisionmakers, community members, and partners organizations statewide to assist communities to navigate housing instability, transportation challenges, and unaffordable housing by advocating for more and affordable housing and transportation options (“Programs | 1000 Friends of Oregon”, 2020). Through the Food Systems program, the organization partners with allies across the state to enhance the development of sustainable food systems. Besides, the 1000 Friends of Oregon has a program aimed at conserving forests and preventing wildfire. This program helps the organization to review the state’s model for wildfire prevention and response thus holding the state accounting for its preparedness (“Programs | 1000 Friends of Oregon”, 2020). Furthermore, the Cooperating Attorney Program (CAP) helps in connecting rural land users with attorneys in an effort to protect working lands in the state. Robinson 6 References 1000 Friends of Oregon | Great Communities, Working lands, Iconic Places. (2020). Retrieved 13 June 2020, from https://www.guidestar.org/profile/93-0642086. About Us | 1000 Friends of Oregon. Friends.org. (2020). Retrieved 13 June 2020, from https://friends.org/about-us/people. Gifford, L. J. (2016). Oregon Plans: The Making of an Unquiet Land-Use Revolution. Oregon Historical Quarterly, 117(1), 106. Howe, D. (2019). 1000 Friends of Oregon. Oregonencyclopedia.org. Retrieved 13 June 2020, from https://oregonencyclopedia.org/articles/1000_friends_of_oregon/#.XuSfqkUzbcd. Programs | 1000 Friends of Oregon. Friends.org. (2020). Retrieved 13 June 2020, from https://friends.org/about-us/programs. Rubric for Report III Elements Brief evaluation of the current marketing and fundraising activities Providing suggestions for new marketing/fun draising ideas Writing style, format, grammatical issue, and typo Minimum requirement Total (Excellent) 10~9 (Good) 8~7 (Fair) 6~5 (Poor)
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Explanation & Answer

Attached.

Running Head: MODULE 8 REPORT

Module 8 Report

Name

Institution

MODULE 8 REPORT

2
1000 Friends of Oregon Marketing Strategy

Organization name: 1000 Friends of Oregon

Marketing communications should be considered as a critical part of moving an NGO
towards achieving the organization’s mission and objectives. Fundraising efforts are critical for
the success of NGOs because their annual budget could be millions of dollars. However, small
NGOs fail because they lack the funds and tips for a successful marketing approach. NGOs with
an inspiring mission statement succeed because they align their fundraising campaigns with their
goals and objectives (Margot, 2016). For example, 1000 Friends of Oregon has effectively
promoted quality life and served as the watchdog for the Oregonians since 1974 due to sufficient
funding and transformative mission statement. Therefore, the organization has a challenge of
funding different strategies to attract more donors to finance its annual operations (Howe, 2019).
The purpose of the paper is to identify the current marketing and fundraising activities done by
1000 Friends of Oregon. The essay will also provide suggest new approaches for the
organization’s successful marketing campaigns.

1000 Friends of Oregon current marking strategies

1000 Friends of Oregon employs multiple marketing and fundraising strategies to finance
their operation while maintaining a high level of awareness of potential donors. The
organization’s SWOT analysis allows understanding the company marketing status as wells
strategic planning and public evaluation. 1000 Friends of Oregon combines its marketing
strategies with their SWO...


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