Rider University Week 6 Understanding the Online Advertising Landscape HW

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nxvopu

Business Finance

Rider University

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Explanation & Answer

Attached.

Running Head: ONLINE ADVERTISEMENT

Student’s Name
Institutional Affiliation
Course
Date

1

ONLINE ADVERTISEMENT

2
Response one

The post by Ryan is both informative and enlightening. I am intrigued by the author's
argument that states that inventory exchange ads are used to target the audience in the market. He
further insists that automated algorithms are used to attach ads on the advertisement videos
depending on the age of the targeted audience, history, and any other data that is valuable.
However, not all ads can impress the audience.
He acknowledges that the ads must align with the three R's which stands for reaching,
resona...


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