BBA 3201 CSU Samsung Pricing and Promotions Research Paper

User Generated

Wbenatry20

Business Finance

BBA 3201

Columbia Southern University

BBA

Description

Instructions
In Unit V, you selected your favorite brand and described the reasons why this brand is so appealing to you. For this assignment, you will use your favorite brand to create an analysis that identifies the strategic direction of price and promotion.

In this assignment, you will research and provide pricing examples that compare and contrast various factors that influence promotional strategies for each of the five pricing strategies: premium pricing, penetration pricing, economy pricing, psychological pricing, and promotional pricing.
Next, you will determine which pricing strategy is represented by your brand's price and discuss why (or why not) the pricing strategy is effective.
Finally, you will discuss if the pricing strategy is aligned with the messaging strategy in the promotions. For example, if the pricing strategy is premium pricing, do the promotions communicate the high value of the brand?
You must reference at least two articles from business-related or news websites. All paraphrased and quoted material must be cited and referenced. You will create a four-page Word document, not counting the title and reference pages.


BRAND CHOSEN: SAMSUNG

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Explanation & Answer

Attached.

TITLE: Samsung Pricing and Promotions
I.

Introduction
A. Brief facts about Samsung and pricing strategies

II.

The body
A. Details explanation of the five approaches with examples
1. The premium pricing
2. The penetration pricing
3. The economy pricing
4. The psychological pricing
5. The promotional pricing
B. The procedure used by Samsung
C. Relationship between the approach and the messaging pricing

III.

conclusion


Running head: SAMSUNG PRICING AND PROMOTIONS

Samsung Pricing and Promotions
Student's Name
Institutional Affiliation

1

SAMSUNG PRICING AND PROMOTIONS

2

Samsung Pricing and Promotions
In a market full of competitors, the pricing and promotion strategies employed by a
manufacturer determine the success of the business. For instance, Samsung faces many rivals in
the industry, such as Apple, Huawei, Techno, Oppo, and very many more. Not only do they
produce high-quality products, but some of them also sell them for low prices, and their
promotion techniques prove to be exemplary (Gupta, 2020). In turn, clients always shift from
one brand to another. Fortunately, the market base is considerably extensive, and it can never be
exhausted. Samsung also produces a plethora of products such as phones, laptops, cooking
electronics, iron boxes, and lighting bulbs. Therefore, winning customer loyalty proves easy.
However, to win the rivalry, Samsung employed the best pricing and promotional strategy to best
smartphone producers in the market (Gupta, 2020). By the year two thousand and seventeen, the
brand had proved to be the best with shipments of more than seventy-eight million dollars.
There exist several pricing strategies in the world of entrepreneurship. Amongst them
includes the premium pricing (The Economic Times, 2020). It involves setting the value of the
product way high than its worth. The company does this so that their items can b...


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