Lynn University E-Marketing Trends Research Paper

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1. List three main negatives, or risks, regarding one’s participation on social media with either intent of personal use or business use, or both.

2. Over the course of six (6) months, a business’s Facebook page has garnered 5,000 likes. On average, each post has had 8 likes, 4 shares, and 2 comments. Analyze this scenario and answer the following: Is the business's Facebook page performing well? Why or why not?

3. How can YouTube be useful for a small business and for a large business? Focus on how a small business would best benefit using YouTube and how a large corporation benefits using YouTube.

4. List five technology features on your smartphone and explain how each one would be used by a digital marketer to perform marketing on consumers.

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Running head: E-MARKETING TRENDS

1

E-Marketing Trends
Name
Institutional Affiliation

E-MARKETING TRENDS

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E-Marketing Trends

Question 1: List three main negatives, or risks, regarding one's participation on social
media with either intent of personal use or business use.

Social media play a fundamental role today, which has since turned into a global village.
However, the use of social media as an emerging mainstream has presented various risks to the
users who use it for personal and business use. Some of the risks involved in this current trend
include but not limited to the following;
➢ Cyberbullying- It remains one of the common forms of harassment that gets perpetuated
through the use of electronic channels. Alim (2017) argues that this form of harassment
results from the ...


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