California National University Week 4 Future Advertising Plan Paper

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Writing

California National University

Description

This Quest is about acquiring tools or resources and explaining why you selected them for your future Advertising Plan for week 4. There are many tools from which you can select. For traditional media, you can select the channels of communications. For digital media, you can select from a stack of different tools, and there are currently more than 5000 to choose from. (See image and focus on the first column, Advertising)

Your quest includes resources and choosing the tools that you will need for your battle.

Examples and resources include:

https://www.demandmetric.com/content/marketing-technology-stack-diagram

https://www.intercom.com/blog/the-ultimate-marketing-technology-stack/

https://coschedule.com/blog/marketing-technology-stack/

There is also a contest for the best-designed marketing stacks.

Click on the "Week Two Quest: Building your tools" link above to submit your assignment, as well to get more information regarding the due date and grading rubric.

Quest Research Rubric

Criteria

Unacceptable
25

Adequate
50

Average

75

Exceptional
100

Score

Introduction

Inability to thoughtfully introduce the topic and provide the reader with insight into the marketing research concepts that will be discussed in the paper.

Little evidence of interest in the topic. A bare minimum introduction exhibiting a lack of thoughtfulness and interest in creating a quality paper.

An introduction to the project that exhibits interest in the topic along with an ability to grab the reader’s interest.

An excellent introduction that exhibits interest in the research project and efforts to introduce the key marketing analysis.

Concept Development

Has not submitted a paper that exhibits meaningful marketing research concepts and analysis. This paper lacks any substantial effort to provide college-level work.

A bare minimum paper exhibiting a lack of enthusiasm about research and related marketing concepts. The research concepts developed in the paper are not according to the assignment and is marginally explained.

Includes a thoughtfully written analysis that develops a host of meaningful research concepts and illustrations that adequately explain the objectives and situation analysis.

Evidence of documented data and opinions, clear and concise development of concepts and conclusions. Exhibits critical thinking and offers marketing analysis of selected problem and organization with the situation.

Analysis

The student is not able to transfer the essence of marketing ideas and analysis in a logical and thoughtful manner in order to conceptually develop an acceptable paper.

The paper evidence marketing knowledge, however, it exhibits
Few, if any, references to the core topics related to marketing. The text offers marginal compare/contrast of the chosen brands.

A paper that clearly evidences demonstration of marketing research concepts, techniques, and tools such as segmentation, legal and ethical standards of practice, and methods.

An outstanding paper is evidenced by valid and reliable research and demonstrates a thoughtfully crafted logical flow of information, including a solid understanding of concepts, techniques, and tools including legal and ethical standards.

Conclusions / Recommendations

The conclusions, if any, appear to be ill-conceived and written with little or no thought.

The conclusions are the bare minimum and may not represent a conclusion based on the theme or objective of the project. The recommendations may not be helpful or relevant.

Conclusions are thoughtfully crafted and based on the theme or objectives of the project and reflect the goals of the learning outcomes.

These students’ conclusions demonstrate an in-depth analysis of the content of the project and offer meaningful content and analysis of the findings, including clear recommendations based on those findings.

Bibliography

No credible sources are used. May or may not use APA style citations.

Uses only a few relevant sources. Bibliographic citations may or may not follow APA style.

Several resources are appropriately cited using APA style.

Includes a significant number of sources and correctly cited in the APA citation style.

Total: 100 Pts.Max

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Explanation & Answer

Attached.

Running Head: FUTURE ADVERTISING PLAN

FUTURE ADVERTISING PLAN
Student Name:
Institution Affiliation:
Date:

Introduction
Today, good marketing is no longer about creating a magazine ad, Television commercial, or
greater radio channel. Customers are finding new products and services websites, social media
campaigns, and mobile advertisements. What does that mean for business owners on their
future advertisement plan? For an effective future advertisement plan, tools such as the use of
television channels and online should be used since they create a strong foundation for
marketing. Businesses use advertising intending to create a brand image. Wholesalers may try
to build an image of always offering excellent services or offering affordable prices while car
dealers may use advertisements to institute a reputation for honesty and fairness (Green, 2019).
Analysis of Future Advertising using Online and Television
Digital advertising ways are somewhat new compared to more founded traditional advertising
methods; the introduction of the internet and digital devices have regul...


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