Description
Assignment 3 (Week 6)
Baby Boomers in Middle Adulthood
The largest segment of the U.S. population, the "baby boomers," are moving into middle adulthood and, in some cases, even becoming grandparents. The advertising and marketing industries study this age cohort, and it has been increasing in visibility in primetime television, print ads, and in digital advertising, pop-ups, and internet solicitation.
Find at least 4 images or video clips of advertising or other popular media that illustrate this point. Use a caption for each piece of media to explain the advertisements mirror the specific physical and cognitive changes in development referred to in our readings and resources this week. Your captions should combine for a total of no fewer than 500 words.
Use at least 2 resources (other than the images or clips) to support the claims you are making. Cite these using APA formatting. Your references need to relate to concepts learned about middle adulthood and must be scholarly/academic in nature. Use of .com websites is not appropriate. Please use references other than those included in our Lessons to extend your research and knowledge.
Possible points |
Student points |
|
Your provided at least 4 images or clips with captions. |
20 |
|
Your captions combined were at least 500 words long. |
20 |
|
You demonstrated a clear understanding of the issues facing middle adults. |
40 |
|
You supported your work with at least 2 appropriate references, cited in APA formatting |
10 |
|
Your work was free of spelling and grammar errors. |
10 |
|
100 |
Explanation & Answer
Attached.
Baby Boomers in middle adulthood
This ad by an advertising company depicts how the once trendsetters of the generation are
heading towards older age where the ads are not aimed to cater to what they are looking for.
They are old today, and hence, organizations need to take care of all generations so that they
feel included as well as motivated (Fishman, 2016). Hence, the pioneers of youth marketing are
above seventy in age, and hence, the modern ads and products being marketed should take them,
their needs and interests into an account without insulting them. Leaving them out would be no
less than disregarding them and their services. Therefore, people growing over fift...
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