Description
Review the resources listed at the end, along with the terms below.
- strategic management
- competitive advantage
- strategic plan
- mission statement
- vision statement
- core values statement
- AFI
Create a Word document and title it Strategic Management Research Journal Part 1.
Write a 500- to 700-word response to the following prompts as your journal entry:
- Justify the guiding principles required for preparing effective statements that describe the mission, vision, and the core values of an organization as covered in the assigned reading.
- Compare whether Caterpillar Inc.’s mission, vision, and core values conform to the guiding principles in the text and support organizational strategic planning principles as justified in prompt #1. Refer to the Caterpillar Inc. website listed in the Resources section below.
- Assess what Caterpillar Inc.’s current competitive advantages and disadvantages are by considering their business partners, allies, and general operations. Research the assignment resources listed below. Based on your research, evaluate Caterpillar’s current competitive advantages and disadvantages.
Resources
- Strategic Management Project Background
- Caterpillar Inc. website
- Research Caterpillar’s Annual Report
- Research CATERPILLAR public information, such as news releases, financial reports, and marketing analyses.
BACKGROUND
Overview
The intention of the Strategic Management Project is to provide you practical experience with the elements of strategic management. The project is spread across the 5-week period of the course. Weeks 1‑4 provide an opportunity to put key terms into practice by appraising the strategic planning elements of Caterpillar Inc. through documentation in the Strategic Management Research Journal. The Week 5 concluding assignment showcases your understanding of strategic management and improvement in the formulation of a presentation to Caterpillar Inc.’s leadership team.
For purposes of the Strategic Management Project, you will operate as if you are a new hire at the Caterpillar Inc. headquarters in the role of Assistant Strategic Development Analyst.
Assistant Strategic Development Analyst Job Description
- Maintain a Strategic Management Research Journal in which you:
- Appraise Caterpillar Inc.’s corporate data, competitors, and associated business information.
- Document background information to include previous and current strategic management of Caterpillar Inc.
- Assess the strengths and weaknesses of strategic management of Caterpillar Inc., based on your analyses, and provide information in a presentation to Caterpillar Inc. leadership.
- Recommend strategic management actions to ensure future success in a presentation to Caterpillar Inc.’s leadership team.
About Caterpillar Inc.
The following is derived from the Caterpillar Inc. website:
Caterpillar Inc. is a leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives. Caterpillar’s enterprise strategy focuses on solutions to help customers build a better world and allows the company to deliver profitable growth for their shareholders. The company’s corporate governance program ensures they serve the interests of stockholders and other stakeholders with the highest standards of responsibility, integrity, and compliance with all laws. Caterpillar’s global presence, product breadth, and financial strength enables the company to be competitive in today’s global marketplaces.

Explanation & Answer

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Running head: STRATEGIC MANAGEMENT
Strategic Management Research Journal Part 1
Name
Institution
Date
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STRATEGIC MANAGEMENT
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Guiding principles for preparing effective statements
Guiding principles are frameworks that elaborate in different stands the company should
take and implement. It helps in clarification of the information needed to run day-to-day
activities in the organization. With proper guiding principles, the business can achieve its success
and maintain its path as outlined in the statements (Bowen, 2018). Guiding principles are broad,
yet they tailor every business as per the industry they operate. The most principle to reckon with
is shareholders' interest and customer interests. They are the major concerns, and that can
leverage business in the market and steer it to success.
Shareholders' interest is enhanced through the maximization of the returns. It involves
every action the company implements and the cash flow from operations. As per the principle,
the organization ought to craft measurable and justifiable statements to the shareholders. They
have to form a lasting relationship that gives investors sheer confidence regarding their role.
However, one of the main challenges encountered by companies in defining and identifying their
shareholders. The guiding principle requires that the statement be inclusive of the future
direction of the company and its ambitions. In this way, they can create a relationship with
shareholders who understand the purpose and reason for establishment.
The guiding principles act as a manual transcript by which the mission statement is
crafted. It is in this framework that the company carves out its mission statement. For instance,
the dynamic market is clouded by consumer shifts, emerging trends, and downsides and upsides
(M’zungu, Merrilees and Miller, 2017). The rule t states that the business has to adopt flexible
operations in such a market. They management bases its decisions on the guiding principles of
adaptability. The guiding principle, therefore, ensures that the mission statement is long-term and
STRATEGIC MANAGEMENT
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holds the direction the company takes. It helps the company to remain relevant even in the
occurrence of turmoil in operations.
The mission and vision statements create a picture of how the management envision their
company. In this case, it acts as the perfect communication channel for the shareholders and the
consum...
