Instructions:
Examining the external environment for opportunities and threats to a company, brand, and
product is an essential step in the development of a marketing strategy. As a new marketing
associate with U Drive Transport, you are tasked with examining the global marketplace for
expansion opportunities and threats.
Step 1. Use the template starting on page 2 to execute this task.
Step 2. To begin the process, choose one region of the world by visiting:
http://www.state.gov/countries
Step 3. Choose one (1) country within your chosen region of the world. Locate one (1) major
city center within your chosen country and examine the external marketing environment for
opportunities and threats.
Step 4. Using Chapters 4 and 5 in the textbook to inform your understanding of the 6 factors of
the external environment in the global marketplace, examine the opportunities and threats to the
company, brand, and product of U Drive Transport in your chosen major city center. Be sure to
use the marketing language found within Chapters 4 and 5 of your textbook to explain your
findings.
Step 5. Based on the findings of your external environmental analysis, write a 500 word
business memo to the owners of U Drive Transport discussing why the company should or
should not consider expanding into the country you chose to examine. Be sure to use Chapter 5
of the textbook to inform your understanding of global marketing. Apply the marketing language
in your writing. You must examine the external marketing environment before writing the
business memo.
U Drive Transport
Memo
To:
[Recipient Name]
From:
[Your Name]
cc:
[Name]
Date:
[Click to select date]
Re:
[Subject]
[Type memo here]
U Drive Transport External Environmental Analysis
World Region: Country:
Major City Center:
Social External Environmental Factors (Textbook Pages:
Opportunities:
)
Threats:
Resources: http://www.state.gov/e/eb/eppd/csr/index.htm
Demographic External Environmental Factors (Textbook Pages:
Opportunities:
)
Threats:
The U.S. Census International Data Base is located at:
http://www.census.gov/population/international/data/idb/informationGateway.php
Economic External Environmental Factors (Textbook Pages:
Opportunities:
)
Threats:
Technological External Environmental Factors (Textbook Pages:
Opportunities:
Threats:
)
Political and Legal External Environmental Factors (Textbook Pages:
Opportunities:
Threats:
Resources: The World Factbook
Competitive External Environmental Factors (Textbook Pages:
Opportunities:
Threats:
)
)
References
Central Intelligence Agency. (2014). The world factbook. Retrieved from https://www.cia.gov/
library/publications/the-world-factbook
U.S. Census Bureau. (2013, December). International programs: International data base.
Retrieved from http://www.census.gov/population/international/
data/idb/informationGateway.php
U.S. Department of State. (2014). Corporate Social Responsibility. Retrieved from
http://www.state.gov/e/eb/eppd/csr
U.S. Department of State. (2014). Regions. Retrieved from http://www.state.gov/countries
Assignment 3
The External Marketing Environment in the Global Marketplace
Assignment Scenario:
The car sharing business has grown in popularity throughout the world in densely populated
major city centers. As the new marketing associate for U Drive Transport, you are tasked with
conducting a thorough environmental scan of the global marketplace to identify and analyze any
opportunities or threats to the company, brand, and the product. To familiarize yourself with the
car sharing industry, visit the websites of a few direct competitors of the company:
●
Perform a search for “car sharing” on the Internet and look at two other competitors.
Directions for Executing this Assignment:
To complete this Assignment, respond to the following checklist:
❖ Watch the video on U Drive Transport by clicking on the video icon.
❖ Download and complete the Unit 3 Environmental Analysis Template located in Doc
Sharing.
Directions for Submitting this Assignment:
Review the grading rubric below before beginning this activity. For additional help with your
writing and APA citation, please visit the Kaplan University Writing Center. Compose your
Assignment as a Microsoft Word document and save it as (Example: TAllen-MT219
Assignment-Unit 3.docx). Submit your file by selecting the Unit 3: Assignment Dropbox by the
end of Unit 3.
Unit 3 Assignment
Content per Checklists
Answer provides complete
information demonstrating
analysis and critical thinking:
Using one major city from one
selected country:
1. Provides the Social External
Environmental Factors: Provides
Opportunities and Threats to U
Drive and brand using
appropriate resources.
2. Provides the Demographic
External Environmental Factors:
Provides Opportunities and
Threats to U Drive and brand
Percent
possible
100%
Points
possible
50
80%
10%
5
10%
5
Points
Earned
Comments
using appropriate resources.
3. Provides the Economic
External Environmental Factors:
Provides Opportunities and
Threats to U Drive and brand
using appropriate resources.
10%
5
4. Provides the Technological
External Environmental Factors:
Provides Opportunities and
Threats to U Drive and brand
using appropriate resources.
10%
5
5. Provides the Political and Legal
External Environmental Factors:
Provides Opportunities and
Threats to U Drive and brand
using appropriate resources.
10%
5
10%
5
20%
10
80%
40
20%
10
Percent
Total
Points
possible
50
6. Provides the Competitive
External Environmental Factors:
Provides Opportunities and
Threats to U Drive and brand
using appropriate resources.
7. Provides a 500 word memo
that addresses why the company
should or should not consider
expanding into the country of
choice using marketing language.
Subtotal:
Provides the Assignment
response in a memo and analysis
in the provided template (also
includes a title and references
page) using correct grammar,
spelling, and APA format and
citation style.
Your Assignment Score:
100%
Assignment 3
The External Marketing Environment in the Global Marketplace
Assignment Scenario:
The car sharing business has grown in popularity throughout the world in densely populated
major city centers. As the new marketing associate for U Drive Transport, you are tasked with
conducting a thorough environmental scan of the global marketplace to identify and analyze any
opportunities or threats to the company, brand, and the product. To familiarize yourself with the
car sharing industry, visit the websites of a few direct competitors of the company:
●
Perform a search for “car sharing” on the Internet and look at two other competitors.
Directions for Executing this Assignment:
To complete this Assignment, respond to the following checklist:
❖ Watch the video on U Drive Transport by clicking on the video icon.
❖ Download and complete the Unit 3 Environmental Analysis Template located in Doc
Sharing.
Directions for Submitting this Assignment:
Review the grading rubric below before beginning this activity. For additional help with your
writing and APA citation, please visit the Kaplan University Writing Center. Compose your
Assignment as a Microsoft Word document and save it as (Example: TAllen-MT219
Assignment-Unit 3.docx). Submit your file by selecting the Unit 3: Assignment Dropbox by the
end of Unit 3.
Unit 3 Assignment
Content per Checklists
Answer provides complete
information demonstrating
analysis and critical thinking:
Using one major city from one
selected country:
1. Provides the Social External
Environmental Factors: Provides
Opportunities and Threats to U
Drive and brand using
appropriate resources.
2. Provides the Demographic
External Environmental Factors:
Provides Opportunities and
Threats to U Drive and brand
Percent
possible
100%
Points
possible
50
80%
10%
5
10%
5
Points
Earned
Comments
using appropriate resources.
3. Provides the Economic
External Environmental Factors:
Provides Opportunities and
Threats to U Drive and brand
using appropriate resources.
10%
5
4. Provides the Technological
External Environmental Factors:
Provides Opportunities and
Threats to U Drive and brand
using appropriate resources.
10%
5
5. Provides the Political and Legal
External Environmental Factors:
Provides Opportunities and
Threats to U Drive and brand
using appropriate resources.
10%
5
10%
5
20%
10
80%
40
20%
10
Percent
Total
Points
possible
50
6. Provides the Competitive
External Environmental Factors:
Provides Opportunities and
Threats to U Drive and brand
using appropriate resources.
7. Provides a 500 word memo
that addresses why the company
should or should not consider
expanding into the country of
choice using marketing language.
Subtotal:
Provides the Assignment
response in a memo and analysis
in the provided template (also
includes a title and references
page) using correct grammar,
spelling, and APA format and
citation style.
Your Assignment Score:
100%
Instructions:
Examining the external environment for opportunities and threats to a company, brand, and
product is an essential step in the development of a marketing strategy. As a new marketing
associate with U Drive Transport, you are tasked with examining the global marketplace for
expansion opportunities and threats.
Step 1. Use the template starting on page 2 to execute this task.
Step 2. To begin the process, choose one region of the world by visiting:
http://www.state.gov/countries
Step 3. Choose one (1) country within your chosen region of the world. Locate one (1) major
city center within your chosen country and examine the external marketing environment for
opportunities and threats.
Step 4. Using Chapters 4 and 5 in the textbook to inform your understanding of the 6 factors of
the external environment in the global marketplace, examine the opportunities and threats to the
company, brand, and product of U Drive Transport in your chosen major city center. Be sure to
use the marketing language found within Chapters 4 and 5 of your textbook to explain your
findings.
Step 5. Based on the findings of your external environmental analysis, write a 500 word
business memo to the owners of U Drive Transport discussing why the company should or
should not consider expanding into the country you chose to examine. Be sure to use Chapter 5
of the textbook to inform your understanding of global marketing. Apply the marketing language
in your writing. You must examine the external marketing environment before writing the
business memo.
U Drive Transport
Memo
To:
[Recipient Name]
From:
[Your Name]
cc:
[Name]
Date:
[Click to select date]
Re:
[Subject]
[Type memo here]
U Drive Transport External Environmental Analysis
World Region: Country:
Major City Center:
Social External Environmental Factors (Textbook Pages:
Opportunities:
)
Threats:
Resources: http://www.state.gov/e/eb/eppd/csr/index.htm
Demographic External Environmental Factors (Textbook Pages:
Opportunities:
)
Threats:
The U.S. Census International Data Base is located at:
http://www.census.gov/population/international/data/idb/informationGateway.php
Economic External Environmental Factors (Textbook Pages:
Opportunities:
)
Threats:
Technological External Environmental Factors (Textbook Pages:
Opportunities:
Threats:
)
Political and Legal External Environmental Factors (Textbook Pages:
Opportunities:
Threats:
Resources: The World Factbook
Competitive External Environmental Factors (Textbook Pages:
Opportunities:
Threats:
)
)
References
Central Intelligence Agency. (2014). The world factbook. Retrieved from https://www.cia.gov/
library/publications/the-world-factbook
U.S. Census Bureau. (2013, December). International programs: International data base.
Retrieved from http://www.census.gov/population/international/
data/idb/informationGateway.php
U.S. Department of State. (2014). Corporate Social Responsibility. Retrieved from
http://www.state.gov/e/eb/eppd/csr
U.S. Department of State. (2014). Regions. Retrieved from http://www.state.gov/countries
Instructions:
Examining the external environment for opportunities and threats to a company, brand, and
product is an essential step in the development of a marketing strategy. As a new marketing
associate with U Drive Transport, you are tasked with examining the global marketplace for
expansion opportunities and threats.
Step 1. Use the template starting on page 2 to execute this task.
Step 2. To begin the process, choose one region of the world by visiting:
http://www.state.gov/countries
Step 3. Choose one (1) country within your chosen region of the world. Locate one (1) major
city center within your chosen country and examine the external marketing environment for
opportunities and threats.
Step 4. Using Chapters 4 and 5 in the textbook to inform your understanding of the 6 factors of
the external environment in the global marketplace, examine the opportunities and threats to the
company, brand, and product of U Drive Transport in your chosen major city center. Be sure to
use the marketing language found within Chapters 4 and 5 of your textbook to explain your
findings.
Step 5. Based on the findings of your external environmental analysis, write a 500 word
business memo to the owners of U Drive Transport discussing why the company should or
should not consider expanding into the country you chose to examine. Be sure to use Chapter 5
of the textbook to inform your understanding of global marketing. Apply the marketing language
in your writing. You must examine the external marketing environment before writing the
business memo.
U Drive Transport
Memo
To:
[Recipient Name]
From:
[Your Name]
cc:
[Name]
Date:
[Click to select date]
Re:
[Subject]
[Type memo here]
U Drive Transport External Environmental Analysis
World Region: Country:
Major City Center:
Social External Environmental Factors (Textbook Pages:
Opportunities:
)
Threats:
Resources: http://www.state.gov/e/eb/eppd/csr/index.htm
Demographic External Environmental Factors (Textbook Pages:
Opportunities:
)
Threats:
The U.S. Census International Data Base is located at:
http://www.census.gov/population/international/data/idb/informationGateway.php
Economic External Environmental Factors (Textbook Pages:
Opportunities:
)
Threats:
Technological External Environmental Factors (Textbook Pages:
Opportunities:
Threats:
)
Political and Legal External Environmental Factors (Textbook Pages:
Opportunities:
Threats:
Resources: The World Factbook
Competitive External Environmental Factors (Textbook Pages:
Opportunities:
Threats:
)
)
References
Central Intelligence Agency. (2014). The world factbook. Retrieved from https://www.cia.gov/
library/publications/the-world-factbook
U.S. Census Bureau. (2013, December). International programs: International data base.
Retrieved from http://www.census.gov/population/international/
data/idb/informationGateway.php
U.S. Department of State. (2014). Corporate Social Responsibility. Retrieved from
http://www.state.gov/e/eb/eppd/csr
U.S. Department of State. (2014). Regions. Retrieved from http://www.state.gov/countries
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