Description
CEMEX was founded in Mexico in 1906. It is the world's largest building materials supplier and the third largest cement producer. In 1999, CEMEX launched Patrimonio Hoy, offering do-it-yourself construction services to low-income households.
Consider the following questions as you watch the video below:
- Why should we consider this an example of social entrepreneurship?
- What was new and different about this social intrapreneurial venture?
- What were the needs it addressed?
Compose your response to these questions using a maximum of 2 pages 1½ spaced.
Please read the article below as well to support your answer.
https://blog.movingworlds.org/the-complete-guide-to-social-intrapreneurship-updated-for-2016/
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Explanation & Answer
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Running Head: Cemex in Mexico
Cemex in Mexico
Institutional affiliation
Date
Cemex in Mexico
Why should we consider this an example of social entrepreneurship?
Cemex in Mexico, a leading worldwide construction materials manufacturer, can be
considered a social entrepreneurship example because it expanded a subsidiary Patrimonio Hoy
(PH). This initiative benefited the local community, consisting of low-income families in
Mexico, building good quality homes. This program provides these families with construction
materials, microfinance, and technical and logistical assistance to acquire suitable housing.
PH's won the UN-Habitat business award in 2009 for the best affordable housing
solutions and the world Business award in support of the Millennium Development Goals
granted by UNDP in 2006. This type of popularity has made the company well known for social
responsibility; this has made the organization establish long-term relationships with partners to
expand the business and elevate it to higher levels. Through the success of Patrimonio Hoy
'Mejora TuarCalle,' a market-based solution emerged, to...