JWI 555: Organizational Change and Culture
Academic Submissions and Evaluation
Assignment 2: Organizational Change and Culture Project – Part I
Individual Business Brief and Change Vision Video
Due Week 7 (Weight: 25%)
Change is part of the game. Leaders must set the vision and navigate the challenges of implementing
change. Effective leadership requires you to harness both the minds and hearts of employees to enable
change to occur and take root in the company’s culture. For this assignment, you will identify one change
management need within your company or from a company you previously worked for.
You will create a plan for a change initiative, describing it in your Business Brief and presenting it in your
Change Vision Video. Think of your Business Brief as a summary document that could be used as a
reference by the Board of Directors and think of your Change Vision Video as your pitch to the Board
members to gain their support for your initiative.
Business Brief (2–3 pages)
Identify a needed organizational change and your perceived employee resistance to the change. Then
utilize the first six (6) elements of Kotter’s eight-stage framework to create your plan for the change
initiative. Write a Business Brief that summarizes your change initiative plan in 2 to 3 pages. It should be
written in a professional format and include a cover page, as detailed in the Formatting Requirements
section below. Use the prompts below to guide you:
1. Provide a brief background of the company and its culture.
2. Identify the problem you want to address and explain why it is important.
3. Describe your change initiative according to Steps 1 through 6 of Kotter’s eight-stage framework.
Provide answers to each of the following questions to create this description:
How will you create a sense of urgency?
How will you create a guiding coalition?
What is your change vision and strategy?
How will you communicate the change vision?
How will you empower employees to take action for this change?
How will you create short-term wins?
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied,
further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is
subject to change based on the needs of the class.
JWI 555 Assignment 2 (1204)
Page 1 of 5
JWI 555: Organizational Change and Culture
Academic Submissions and Evaluation
Change Vision Video (2-3 minutes)
Create a 2 to 3 minute video that presents your change vision in a compelling manner that will effectively
engage employees. For this assignment you will use the Zoom tool. This should be a video of you. No
PowerPoint or other props are needed. Your main points should be simple and easy to recall, the tone
should be professional, you should convey an appropriate amount of urgency and generate excitement.
1. What is the change?
2. Why is this important and needed?
3. What is the benefit for the company and the individual employees?
4. What will success look like?
* Please upload the video in MP4 format and include your first and last name in the filename. Upload both
your business brief document and video together.
Professional Formatting Requirements for Business Brief:
Include a Cover page containing the title of the assignment, your name, professor’s name, and
the course title and date
Include a References page, showing all your sources
The Cover page and the References page are not included in the required page length
Double-spaced, professional font (Times New Roman or Ariel), 10-12 font size
Headings are used to identify main topics and subtopics
Paragraphs are separated by a single space
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied,
further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is
subject to change based on the needs of the class.
JWI 555 Assignment 2 (1204)
Page 2 of 5
JWI 555: Organizational Change and Culture
Academic Submissions and Evaluation
Rubric: Assignment 2
Weight: 25%
Assignment 2: Business Brief and Change Vision Video
Criteria
Unsatisfactory
Low Pass
Pass
High Pass
Honors
1. Business Brief
provides
background on
the chosen
company and its
culture and
clearly identifies
the need and
why a change
initiative is
required.
Weight 15%
Does not or
unsatisfactorily
provides a clear
and concise
background on
the company and
its culture.
Additionally, the
student does not
or unsatisfactorily
describes the
organizational
change need and
rationale in a
compelling and
convincing
manner.
Partially
provides a
clear and
concise
background on
the company
and its culture.
Additionally,
the student
partially
describes the
organizational
change need
and rationale in
a compelling
and convincing
manner.
Satisfactorily
provides a clear
and concise
background on
the company
and its culture.
Additionally, the
student
satisfactorily
describes the
organizational
change need
and rationale in
a compelling and
convincing
manner.
Completely
provides a clear
and concise
background on
the company
and its culture.
Additionally, the
student
completely
describes the
organizational
change need
and rationale in
a compelling and
convincing
manner.
Exemplarily
provides a clear
and concise
background on
the company
and its culture.
Additionally, the
student
exemplarily
describes the
organizational
change need
and rationale in
a compelling
and convincing
manner.
2. Describe your
change initiative
according to the
first six (6)
stages from
Kotter’s eightstage
framework.
Demonstrates
understanding of
the course
concepts.
Does not or
unsatisfactorily
describes the
change initiative
according to
Kotter's eightstage framework.
Demonstrates a
minimal understanding of the
course concepts.
Partially
describes the
change
initiative
according to
Kotter’s eightstage
framework.
Demonstrates
a partial understanding of the
course
concepts.
Satisfactorily
describes the
change initiative
according to
Kotter’s eightstage
framework.
Demonstrates
satisfactory
understanding of
the course
concepts.
Completely
describes the
change initiative
according to
Kotter’s eightstage
framework.
Demonstrates a
solid understanding of the
course concepts.
Exemplarily
describes the
change initiative
according to
Kotter’s eight-stage
framework. Unique
insights and stance
are clear, concise,
and persuasive.
Demonstrates an
excellent and full
understanding of
the course
concepts.
Weight: 35%
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied,
further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is
subject to change based on the needs of the class.
JWI 555 Assignment 2 (1204)
Page 3 of 5
JWI 555: Organizational Change and Culture
Academic Submissions and Evaluation
Weight: 25%
Criteria
Assignment 2: Business Brief and Change Vision Video
Unsatisfactory
Low Pass
Pass
High Pass
Honors
3. The business
brief is logical,
professionally
formatted, and
free from
grammatical
errors.
Weight: 10%
The business
brief is illogical
and
unprofessional
and contains
multiple
mechanics and
usage errors.
References and
citations may be
missing.
The business
brief is semiprofessional in
format and
contains some
mechanics and
usage errors.
Sources are
not consistently
cited and/or the
reference list is
incomplete or
improperly
formatted.
The business
brief is
satisfactorily
logical and
professional in
format. Sources
are mostly cited
in-text and the
reference list is
adequately
formatted. There
are a few
mechanics and
usage errors, but
they do not have
a major impact
on the flow.
The business
brief is logical
and
professionally
formatted. Most
sources are
consistently
cited in-text and
the reference list
is included.
Mechanics and
usage errors, if
any, are minor
and have no
impact on the
flow.
The business
brief is highly
logical and
professionally
formatted. All
sources are
consistently
cited in-text and
references are
included in a
manner that
enables the
reader to quickly
identify sources.
There are no
mechanics or
usage errors.
4. Present your
change vision
via video in a
compelling
manner that will
engage
employees.
Video addresses
all 4 questions
about the
change vision.
The change vision
video is
unsatisfactorily
presented. Little
to no synthesis of
ideas is
demonstrated and
logical reasoning
is not included or
evident. Video is
not engaging and
does not address
any of the 4
questions about
the change vision.
The change
vision video is
partially
presented. It
presents the
rationale for
change, but
does not create
a sense of
urgency, only
partially
explains what
success looks
like, and is not
very engaging.
Video
addresses 3 or
fewer questions
about the
change vision.
The change
vision video is
satisfactorily
presented. It
details the
rationale for
change, creates
some sense of
urgency,
explains what
success looks
like, and is quite
engaging. Video
addresses the 4
questions about
the change
vision but not in
detail.
The change
vision video is
well presented. It
details the
rationale for
change, creates
a sense of
urgency,
succinctly
explains what
success looks
like, and is
compelling and
engaging. Video
fully addresses
the 4 questions
about the
change vision.
The change
vision video is
exemplary
presented. It
thoroughly
details the
rationale for
change, creates
a strong sense
of urgency, and
succinctly
explains what
success looks
like. It is highly
compelling and
engaging. Video
addresses the 4
questions about
the change
vision
excellently.
Weight: 30%
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied,
further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is
subject to change based on the needs of the class.
JWI 555 Assignment 2 (1204)
Page 4 of 5
JWI 555: Organizational Change and Culture
Academic Submissions and Evaluation
Weight: 25%
Assignment 2: Business Brief and Change Vision Video
Criteria
Unsatisfactory
Low Pass
Pass
High Pass
Honors
5. The video has
a professional
look and feel
and stays within
the timeframe.
Weight: 10%
The video
presentation is
not professional.
The student is not
professionally
dressed, does not
have an
appropriate
background,
makes no eye
contact, voice is
not dynamic, and
verbal cues are
not or
unsatisfactorily
applied. Video
does not adhere
to the 2-3 minute
time limit.
The video
presentation is
partially
professional.
The student is
fairly
professionally
dressed, has a
somewhat
appropriate
background,
makes little to
no eye contact,
voice is fairly
dynamic, and
verbal cues are
partially
applied. Video
may not adhere
to the 2-3
minute time
limit.
The video
presentation is
satisfactorily
professional.
The student is
somewhat
professionally
dressed, has an
appropriate
background,
makes some eye
contact, voice is
somewhat
dynamic, and
verbal cues are
satisfactorily
applied. Video
may be over the
3 minute
maximum, but
by no more than
2 minutes.
The video
presentation is
mostly
professional.
The student is
professionally
dressed, has an
appropriate
background,
makes eye
contact, voice is
mostly dynamic,
and verbal cues
are completely
applied. Video
may be slightly
over the 3
minute
maximum, but
by no more than
1 minute.
The video
presentation is
extremely
professional.
The student is
professionally
dressed, has an
appropriate
background,
makes eye
contact, voice is
dynamic, and
verbal cues are
exemplarily
applied. Video
adheres to the
2-3 minute time
limit.
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied,
further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is
subject to change based on the needs of the class.
JWI 555 Assignment 2 (1204)
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