HUST How Social Media Uses Artificial Intelligence Essay

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Harrisburg University of Science and Technology

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Subject: Artifical Intelligence

3 pages 1000 words APA

Question:

Describe how social media uses artificial intelligence.


Provide examples and present your written findings. You must write a 3-page essay in APA format. You must include 3 scholarly reviewed references that are DIRECTLY related to the subject.

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HOW SOCIAL MEDIA USES ARTIFICIAL INTELLIGENCE

How Social Media Uses Artificial Intelligence
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HOW SOCIAL MEDIA USES ARTIFICIAL INTELLIGENCE

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How Social Media Uses Artificial Intelligence
The current era is characterized by the availability of huge amounts of information. The use of
social media has become popular to the point that many have become addicted. After knowing
the power of social media, many companies have adopted the use of social media such as
Twitter, Facebook, and Snapchat in an attempt to reach as many customers as possible. To
ensure that users get the most of social media, many platforms are incorporating Artificial
Intelligence (AI) as a way of providing a seamless connection with customers. A single click can
bring a lot of differences because it influences the type of notifications pop-ups a user receives
on his/her social media account. Besides, AI products such as chatbots, recommendation engines,
natural language (NLP), and facial recognition are fundamental in helping many companies to
upscale their customer services and marketing (Seligman, 2020). This paper seeks to discuss how
social media makes use of artificial Intelligence.
The use of AI in social media helps to expand users' social networks through the use of
recommendation engines. For instance, after becoming friends with a coworker on Facebook,
there is a suggestion of a list of people that one may wish to connect with. The same scenario
happens when one follows a person on Instagram. Such customized lists are usually generated by
the use of recommendation engines that makes use of machine language, which filters
information to fit user preference. By engaging your social media account, the recommendation
engine learns of ...


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