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Has the bureaucratization and centralization of health
care information eroded medical confidentiality? How important is it
that your own medical information be kept private? Have concerns about
privacy (or its lack) ever affected decisions you have made about your
own health care?
Are there cases where society benefits significantly when medical
information is released? Do you think that medical confidentiality
should be breached in these cases?
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critical thinking scenario
Sally is a 34-year-old woman who works in the customer service department for a small company that sells printers. Her job ...
critical thinking scenario
Sally is a 34-year-old woman who works in the customer service department for a small company that sells printers. Her job involves speaking with customers and addressing their concerns for 8 hours a day. Unfortunately for Sally, customers only reach out to her department when there is an issue with their printers.After a long day of listening to customer complaints, she felt drained and agitated. She wanted to relax, so she went to dinner with some colleagues. The colleagues began discussing an issue at work that was causing friction between departments. Sally did not agree with her colleagues’ viewpoint on the causes of that friction, but she did not want to say anything because she felt that she did not know enough about the topic. She decided that after this dinner, she would not spend time with these colleagues outside of work anymore. For the remaining part of the discussion, Sally nodded her head and appeared to agree with her colleagues in order to avoid confrontation.The next day at work, Sally spoke with a customer who disagreed with the warranty policy of the company. The customer explained to Sally that he understood the terms of the warranty, but he described how vital his printer was to his business. He went on to share how the ability to print materials equated to his ability to put food on the table for his family. He asked if there was anything that Sally could do to help. Sally imagined herself in the customer’s position, and decided to look into additional options for the customer. In the end, Sally was able to de-escalate the situation and assist the customer.This interaction with the customer led her to question their warranty, and she decided to speak with her manager to see if it could be changed. She stated that the current warranty policy was inadequate because it did not provide customers with enough time to determine if the product would function appropriately. She provided supporting evidence to show that many printers failed only 1 month after the 1-year warranty expired. She also calculated the number of those customers with failed printers that did buy a replacement printer from the company Sally worked for. Sally proposed that the warranty be extended to 18 months. Unfortunately her manager did not agree with her argument, and replied to her by asking: “How can you be arguing for change in policy when you are late to work most of the time?” However, the manager did not provide an argument against extending the warranty, so Sally decided she would continue to argue for changing the warranty with the company’s leadership. After several meetings with the company’s owner, Sally was able to get her proposal approved and the warranties extended.
Belhaven University Employee Appreciation & Exxon Mobil as A Financial Analyst Essay
Write a 3-page minimum (750 words) paper describing your
understanding of appreciation where you work? How is appreciati ...
Belhaven University Employee Appreciation & Exxon Mobil as A Financial Analyst Essay
Write a 3-page minimum (750 words) paper describing your
understanding of appreciation where you work? How is appreciation
communicated? As a future leader how would you show appreciation of your
employees in an effort to motivate them? Using Hebrews 12: 1-2
responded on how the Bible guides us in the area of leading others.
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Grand Canyon University How Lotte.Com Use Analytics to Improve Sales Case Study
Read "Application Case 5.7: Understanding Why Customers Abandon Shopping Carts Results in a $10 Million Sales Increase," l ...
Grand Canyon University How Lotte.Com Use Analytics to Improve Sales Case Study
Read "Application Case 5.7: Understanding Why Customers Abandon Shopping Carts Results in a $10 Million Sales Increase," located in Chapter 5 of the textbook.In 50-100 words each, address the questions presented at the end of the case study.Lotte.com, the leading Internet shopping mall in Korea with 13 million customers, has developed an integrated Web traffic analysis system using SAS for Customer Experience Analytics. As a result, Lotte.com has been able to improve the online experi-ence for its customers, as well as generate better returns from its marketing campaigns. Now, Lotte.com executives can confirm results anywhere, any-time, as well as make immediate changes.With almost one million Web site visitors each day, Lotte.com needed to know how many visitors were making purchases and which channels were bringing the most valuable traffic. After reviewing many diverse solutions and approaches, Lotte.com introduced its integrated Web traffic analysis system using the SAS for Customer Experience Analytics solution. This is the first online behavioral analysis system applied in Korea.With this system, Lotte.com can accurately measure and analyze Web site visitor numbers, page view status of site visitors and purchasers, the popu-larity of each product category and product, clicking preferences for each page, the effectiveness of cam-paigns, and much more. This information enables Lotte.com to better understand customers and their behavior online, and conduct sophisticated, cost-effective targeted marketing.Commenting on the system, Assistant General Manager Jung Hyo-hoon of the Marketing Planning Team for Lotte.com said, “As a result of introducing the SAS system of analysis, many ‘new truths’ were uncovered around customer behavior, and some of them were ‘inconvenient truths.’” He added, “Some site-planning activities that had been undertaken with the expectation of certain results actually had a low reaction from customers, and the site planners had a difficult time recognizing these results.”BenefitsIntroducing the SAS for Customer Experience Analytics solution fully transformed the Lotte.com Web site. As a result, Lotte.com has been able to improve the online experience for its customers as well as gener-ate better returns from its marketing campaigns. Since implementing SAS for Customer Experience Analytics, Lotte.com has seen many benefits.A Jump in Customer LoyaltyA large amount of sophisticated activity informa-tion can be collected under a visitor environment, including quality of traffic. Deputy Assistant General Manager Jung said that “by analyzing actual valid traffic and looking only at one to two pages, we can carry out campaigns to heighten the level of loyalty, and determine a certain range of effect, accordingly.” He added, “In addition, it is possible to classify and confirm the order rate for each channel and see which channels have the most visitors.”Optimized Marketing Efficiency AnalysisRather than just analyzing visitor numbers only, the system is capable of analyzing the conversion rate (shopping cart, immediate purchase, wish list, pur-chase completion) compared to actual visitors for each campaign type (affiliation or e-mail, banner, keywords, and others), so detailed analysis of chan-nel effectiveness is possible. In addition, it can con-firm the most popular search words used by visitors for each campaign type, location, and purchased products. The page overlay function can measure the number of clicks and number of visitors for each item in a page to measure the value for each loca-tion in a page. This capability enables Lotte.com to promptly replace or renew low-traffic items.Enhanced Customer Satisfaction and Customer Experience Lead to Higher SalesLotte.com built a customer behavior analysis data-base that measures each visitor, what pages are vis-ited, how visitors navigate the site, and what activi-ties are undertaken to enable diverse analysis and improve site efficiency. In addition, the database captures customer demographic information, shop-ping cart size and conversion rate, number of orders, and number of attempts.By analyzing which stage of the ordering pro-cess deters the most customers and fixing those stages, conversion rates can be increased. Previously, analysis was done only on placed orders. By analyz-ing the movement pattern of visitors before order-ing and at the point where breakaway occurs, cus-tomer behavior can be forecast, and sophisticated marketing activities can be undertaken. Through a pattern analysis of visitors, purchases can be more effectively influenced and customer demand can be reflected in real time to ensure quicker responses. Customer satisfaction has also improved as Lotte.com has better insight into each customer’s behav-iors, needs, and interests.Evaluating the system, Jung commented, “By finding out how each customer group moves on the basis of the data, it is possible to determine customer service improvements and target marketing sub-jects, and this has aided the success of a number of campaigns.”However, the most significant benefit of the system is gaining insight into individual custom-ers and various customer groups. By understand-ing when customers will make purchases and the manner in which they navigate throughout the Web page, targeted channel marketing and better cus-tomer experience can now be achieved.Plus, when SAS for Customer Experience Analytics was implemented by Lotte.com’s largest overseas distributor, it resulted in a first-year sales increase of 8 million euros (US$10 million) by iden-tifying the causes of shopping cart abandonment.Questions for Discussion1. How did Lotte.com use analytics to improve sales?2. What were the challenges, the proposed solu-tion, and the obtained results?3. Do you think e-commerce companies are in better position to leverage benefits of analytics? Why? How?
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critical thinking scenario
Sally is a 34-year-old woman who works in the customer service department for a small company that sells printers. Her job ...
critical thinking scenario
Sally is a 34-year-old woman who works in the customer service department for a small company that sells printers. Her job involves speaking with customers and addressing their concerns for 8 hours a day. Unfortunately for Sally, customers only reach out to her department when there is an issue with their printers.After a long day of listening to customer complaints, she felt drained and agitated. She wanted to relax, so she went to dinner with some colleagues. The colleagues began discussing an issue at work that was causing friction between departments. Sally did not agree with her colleagues’ viewpoint on the causes of that friction, but she did not want to say anything because she felt that she did not know enough about the topic. She decided that after this dinner, she would not spend time with these colleagues outside of work anymore. For the remaining part of the discussion, Sally nodded her head and appeared to agree with her colleagues in order to avoid confrontation.The next day at work, Sally spoke with a customer who disagreed with the warranty policy of the company. The customer explained to Sally that he understood the terms of the warranty, but he described how vital his printer was to his business. He went on to share how the ability to print materials equated to his ability to put food on the table for his family. He asked if there was anything that Sally could do to help. Sally imagined herself in the customer’s position, and decided to look into additional options for the customer. In the end, Sally was able to de-escalate the situation and assist the customer.This interaction with the customer led her to question their warranty, and she decided to speak with her manager to see if it could be changed. She stated that the current warranty policy was inadequate because it did not provide customers with enough time to determine if the product would function appropriately. She provided supporting evidence to show that many printers failed only 1 month after the 1-year warranty expired. She also calculated the number of those customers with failed printers that did buy a replacement printer from the company Sally worked for. Sally proposed that the warranty be extended to 18 months. Unfortunately her manager did not agree with her argument, and replied to her by asking: “How can you be arguing for change in policy when you are late to work most of the time?” However, the manager did not provide an argument against extending the warranty, so Sally decided she would continue to argue for changing the warranty with the company’s leadership. After several meetings with the company’s owner, Sally was able to get her proposal approved and the warranties extended.
Belhaven University Employee Appreciation & Exxon Mobil as A Financial Analyst Essay
Write a 3-page minimum (750 words) paper describing your
understanding of appreciation where you work? How is appreciati ...
Belhaven University Employee Appreciation & Exxon Mobil as A Financial Analyst Essay
Write a 3-page minimum (750 words) paper describing your
understanding of appreciation where you work? How is appreciation
communicated? As a future leader how would you show appreciation of your
employees in an effort to motivate them? Using Hebrews 12: 1-2
responded on how the Bible guides us in the area of leading others.
Provide and explain workplace examples.Requirements: Each paper submitted in this course must have a title
page and a reference page. You are expected to reference and cite a
minimum of two scholarly sources in each paper. Proper APA format must
be followed.
Grand Canyon University How Lotte.Com Use Analytics to Improve Sales Case Study
Read "Application Case 5.7: Understanding Why Customers Abandon Shopping Carts Results in a $10 Million Sales Increase," l ...
Grand Canyon University How Lotte.Com Use Analytics to Improve Sales Case Study
Read "Application Case 5.7: Understanding Why Customers Abandon Shopping Carts Results in a $10 Million Sales Increase," located in Chapter 5 of the textbook.In 50-100 words each, address the questions presented at the end of the case study.Lotte.com, the leading Internet shopping mall in Korea with 13 million customers, has developed an integrated Web traffic analysis system using SAS for Customer Experience Analytics. As a result, Lotte.com has been able to improve the online experi-ence for its customers, as well as generate better returns from its marketing campaigns. Now, Lotte.com executives can confirm results anywhere, any-time, as well as make immediate changes.With almost one million Web site visitors each day, Lotte.com needed to know how many visitors were making purchases and which channels were bringing the most valuable traffic. After reviewing many diverse solutions and approaches, Lotte.com introduced its integrated Web traffic analysis system using the SAS for Customer Experience Analytics solution. This is the first online behavioral analysis system applied in Korea.With this system, Lotte.com can accurately measure and analyze Web site visitor numbers, page view status of site visitors and purchasers, the popu-larity of each product category and product, clicking preferences for each page, the effectiveness of cam-paigns, and much more. This information enables Lotte.com to better understand customers and their behavior online, and conduct sophisticated, cost-effective targeted marketing.Commenting on the system, Assistant General Manager Jung Hyo-hoon of the Marketing Planning Team for Lotte.com said, “As a result of introducing the SAS system of analysis, many ‘new truths’ were uncovered around customer behavior, and some of them were ‘inconvenient truths.’” He added, “Some site-planning activities that had been undertaken with the expectation of certain results actually had a low reaction from customers, and the site planners had a difficult time recognizing these results.”BenefitsIntroducing the SAS for Customer Experience Analytics solution fully transformed the Lotte.com Web site. As a result, Lotte.com has been able to improve the online experience for its customers as well as gener-ate better returns from its marketing campaigns. Since implementing SAS for Customer Experience Analytics, Lotte.com has seen many benefits.A Jump in Customer LoyaltyA large amount of sophisticated activity informa-tion can be collected under a visitor environment, including quality of traffic. Deputy Assistant General Manager Jung said that “by analyzing actual valid traffic and looking only at one to two pages, we can carry out campaigns to heighten the level of loyalty, and determine a certain range of effect, accordingly.” He added, “In addition, it is possible to classify and confirm the order rate for each channel and see which channels have the most visitors.”Optimized Marketing Efficiency AnalysisRather than just analyzing visitor numbers only, the system is capable of analyzing the conversion rate (shopping cart, immediate purchase, wish list, pur-chase completion) compared to actual visitors for each campaign type (affiliation or e-mail, banner, keywords, and others), so detailed analysis of chan-nel effectiveness is possible. In addition, it can con-firm the most popular search words used by visitors for each campaign type, location, and purchased products. The page overlay function can measure the number of clicks and number of visitors for each item in a page to measure the value for each loca-tion in a page. This capability enables Lotte.com to promptly replace or renew low-traffic items.Enhanced Customer Satisfaction and Customer Experience Lead to Higher SalesLotte.com built a customer behavior analysis data-base that measures each visitor, what pages are vis-ited, how visitors navigate the site, and what activi-ties are undertaken to enable diverse analysis and improve site efficiency. In addition, the database captures customer demographic information, shop-ping cart size and conversion rate, number of orders, and number of attempts.By analyzing which stage of the ordering pro-cess deters the most customers and fixing those stages, conversion rates can be increased. Previously, analysis was done only on placed orders. By analyz-ing the movement pattern of visitors before order-ing and at the point where breakaway occurs, cus-tomer behavior can be forecast, and sophisticated marketing activities can be undertaken. Through a pattern analysis of visitors, purchases can be more effectively influenced and customer demand can be reflected in real time to ensure quicker responses. Customer satisfaction has also improved as Lotte.com has better insight into each customer’s behav-iors, needs, and interests.Evaluating the system, Jung commented, “By finding out how each customer group moves on the basis of the data, it is possible to determine customer service improvements and target marketing sub-jects, and this has aided the success of a number of campaigns.”However, the most significant benefit of the system is gaining insight into individual custom-ers and various customer groups. By understand-ing when customers will make purchases and the manner in which they navigate throughout the Web page, targeted channel marketing and better cus-tomer experience can now be achieved.Plus, when SAS for Customer Experience Analytics was implemented by Lotte.com’s largest overseas distributor, it resulted in a first-year sales increase of 8 million euros (US$10 million) by iden-tifying the causes of shopping cart abandonment.Questions for Discussion1. How did Lotte.com use analytics to improve sales?2. What were the challenges, the proposed solu-tion, and the obtained results?3. Do you think e-commerce companies are in better position to leverage benefits of analytics? Why? How?
4 pages
Roman Architecture And Art
Characteristics of Roman Art and Architecture between 509 BCE and 337 CE Roman art refers to the visual arts that were pre ...
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Characteristics of Roman Art and Architecture between 509 BCE and 337 CE Roman art refers to the visual arts that were present in Rome during the ...
4 pages
Issc361 Discussion Internet Services Email
1. Describe how a phishing attack works. Explain the role of the spam email, domain name, and A phishing attack, in the fi ...
Issc361 Discussion Internet Services Email
1. Describe how a phishing attack works. Explain the role of the spam email, domain name, and A phishing attack, in the field of electronic ...
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Research Argument
Technology has provided several benefits to contemporary society through interconnectedness and innovations in combating e ...
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