Understanding Pricing, Gloabization, and Sources of Equity Financing, business and finance homework help

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Business Finance

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Pricing and Globalization Strategies

Please respond to the following in one paragraph:

Discuss the best possible pricing strategy based on whether the company you selected is a retailer, manufacturer, or service firm. Explain your rationale.

Discuss the best possible way the company you selected could expand its market globally.

Globalization and Sources of Equity Financing

Please respond to the following in one paragraph:

  Discuss how the company you selected might benefit from selling new customers on e-Bay (as opposed to building and maintaining its own Website).

  Referring to the same company, determine the best source of equity capital available to the company you selected. Explain your rationale.


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GUERRILLA MARKETING, PROMOTION AND ADVERTISEMENT GUERRILLA MARKETING, PROMOTION AND ADVERTISEMENT The recent Guerrilla marketing that has been successful is Superman’s Return twisted telephone pole. The movie has gained much popularity through the marketing strategy used. Even people who were not interested in the movie initially had to stop and inspect the twisted post marketing the movie. The uniqueness of the Guerrilla marketing has made the project successful. The marketing strategy was in form of a surprise and ambush. The target group did not have prejudgment about the marketing of the product the way other marketing strategies such as television marketing are subjected to. Thus a large number of the target group was reached. The whole project was cost-effective and required little capital for actualization. The resources utilized in my case were a post and manpower. These are readily available and thus the company did not have to experience excess costs that could lead to bankruptcy as the case may be with traditional ways of marketing. The incorporation of the Guerrilla marketing strategy of Superman’s Return movie into internet has enhanced its efficacy as the pictures of the twisted telephone pole were spread all over the internet. This in essence expanded the reachable market of the strategy. The small businesses can leverage the use of cheaper means of marketing that are attractive to the potential customers. These include ways such as use of appropriate graffiti. Small businesses can emulate the creativity aspect of Guerrilla marketing by coming up with a marketing strategy that has never been utilized before, for instance a bakery can use an optical illusion of a bread. 1 GUERRILLA MARKETING, PROMOTION AND ADVERTISEMENT Small businesses can leverage the use of locally available resources in the marketing of their products. A pub, for instance, can use flashing boards to market itself at night. Advertising and promotion My business of choice is James’ barbershop. Twitter can be utilized in advertisement and promotion by tweeting positive information about the business to friends around the world about the business. This is achieved by a creating a twitter account about the barbershop and having as many followers as possible. This will make more potential clients to want to know more about the business thus customers will be attracted. On facebook, promotion and advertisement of the barbershop can be realised via creation of a facebook page about the business, inviting friends to like the page and making them aware about the business and the commodities it offers. Photos of clients that have been attended to and their testimonies can be displayed as well to build the confidence in the potential clients. WhatsApp and instagram can be harnessed in promotion and promotion as well. Pictures of the barbershop can be uploaded be distributed on these network systems thus making the business popular. The business can stretch its advertising budget by exploiting the existing way advertising to the maximum. If the James is using banner for advertisement for instance, he should create a high quality banner and use it over and over so that he does not have to incur extra expenses by creating new banners frequently. The banner can be used in several possible ways such as 2 GUERRILLA MARKETING, PROMOTION AND ADVERTISEMENT hanging on streets during daytime and then transferring to social places such as theatre entrances at night. References Levinson, J. C. (2007). Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness. Houghton Mifflin Harcourt. Abraham, M. M., & Lodish, L. M. (1989). Getting the most out of advertising and promotion. Harvard Business Review, 68(3), 50-1. 3
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Explanation & Answer

Hello.The work is done.Lemme kindly know in case of any clarification.Thank you.Regards

The assignment
The best marketing strategy for the company responsible for production of Superman’s Return movie
will be penetration. This is a service firm and setting the price low initially, will attract many customers.
As the movie gain...


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