Description
Pricing and Globalization Strategies
Please respond to the following in one paragraph:
Discuss the best possible pricing strategy based on whether the company you selected is a retailer, manufacturer, or service firm. Explain your rationale.
Discuss the best possible way the company you selected could expand its market globally.
Globalization and Sources of Equity Financing
Please respond to the following in one paragraph:
Discuss how the company you selected might benefit from selling new customers on e-Bay (as opposed to building and maintaining its own Website).
Referring to the same company, determine the best source of equity capital available to the company you selected. Explain your rationale.
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Explanation & Answer
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The assignment
The best marketing strategy for the company responsible for production of Superman’s Return movie
will be penetration. This is a service firm and setting the price low initially, will attract many customers.
As the movie gain...