celebrity couple, Public Relation Practices help

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During the introductory class in which we looked at a number of people and companies and their PR activities, one slide showed “celebrity couple” Roxy Jacenko and Oliver Curtis.  Roxy owns her own PR agency and has also become a celebrity in her own right.  Oliver is currently in Parklea Prison. 

Your task is to use your text and any other relevant sources to create 6 to 10 “best practices in PR” against which you can judge and evaluate Roxy Jacenko’s career as both a publicist and as a prominent Australian celebrity in her own right.  Against these practices, describe what Roxy has done well and what decisions now look poor.  What is your overall evaluation after undertaking this analysis.

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Running Head: PUBLIC RELATION PRACTICES

Public Relation Practices

Name of Institution

Student Name

Lecturer

Date

1

2

PUBLIC RELATION PRACTICES
Introduction

The success of any business or even personality is mostly determined by the relation it
has with its customers and the general public at large; that is, the perception the public has on
a company, persons or even the relationship between the two with the general public. The
article uses the “Roxy Jacenko and Oliver Curtis” to outline how important public relations
are to Companies and their impact to business (PR Council 2016, p.3)
The Case Study
Roxy Jacenko has been a lady in the limelight for a long time and her reputation has
been well-perceived and received by the general public as a result of her associative
glamorous Sweaty Betty PR Company that deals with the PR of fashion and beauty in
Australia (Sutton 2016, p.1). Her expensive spending and glamorous lifestyle made her and
her company be envied by many therefore, creating a very ideal market and public relation.
On the other hand, Oliver Curtis is a prominent businessman who is being trailed by serious
conspiracy allegations in the Insider Trading. The serious allegations have a serious
implication on the public relation that his company and family had as well as affecting his
renowned wife and her PR Company (Dougherty 2014, p. 2).
Apparently, Curtis and his best friend Hartman were found guilty of committing
conspiracy in the insider trading deals using their CMC and IG companies respectively.
Curtis was known to have serious gambling problems, serious spending habits and even
living a glamorous and partying lifestyle (Burnett 2007, p.15). It was through their illegal
business deals that they had been making a lot of easy money and it was not until 2008 when
they made a $ 1.5 million that H...


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