Postmodern Consumerism and the Construction of the Self 1. What is consumption? 2. How does identity play a role? 3. What does the writer infer with the following quote? “Rather, consumption functions as a way for the consumer to communicate with society at large where they fit within the social structure.” 4. How does advertising impact consumerism? And how does it categorize individuals, according to Baudrillard? “Jean Baudrillard claims that consumerism, or late capitalism, is an extension of his idea of the hyper real. In his way of thinking, everything in our daily world is a simulation of reality.” 5. Paraphrase the quote and state your opinion. “Whether individualization based on consumerism is a blessing or a curse, whether it means the final step to personal freedom or being set adrift from all that is solid, is not the point. The point is that fixity can no longer be assumed; personal relationships and connections to social groups are always contingent; and, individuals must now scan the world to decide with whom or what they wish to identify.” 6. What is neo-tribalism? 7. Why does the author correlate meta-advertising with the transformation of the “self”? 8. If we see consumption as a construction, will we be able to discern the manipulation of advertisement? Postmodern Consumerism and the Construction of the Self 1. What is consumption? 2. How does identity play a role? 3. What does the writer infer with the following quote? “Rather, consumption functions as a way for the consumer to communicate with society at large where they fit within the social structure.” 4. How does advertising impact consumerism? And how does it categorize individuals, according to Baudrillard? “Jean Baudrillard claims that consumerism, or late capitalism, is an extension of his idea of the hyper real. In his way of thinking, everything in our daily world is a simulation of reality.” 5. Paraphrase the quote and state your opinion. “Whether individualization based on consumerism is a blessing or a curse, whether it means the final step to personal freedom or being set adrift from all that is solid, is not the point. The point is that fixity can no longer be assumed; personal relationships and connections to social groups are always contingent; and, individuals must now scan the world to decide with whom or what they wish to identify.” 6. What is neo-tribalism? 7. Why does the author correlate meta-advertising with the transformation of the “self”? 8. If we see consumption as a construction, will we be able to discern the manipulation of advertisement?
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