questions on "Cathay Pacific Airway: China or the World?"

Apr 18th, 2013
Sigchi4life
Category:
Business & Finance
Price: $15 USD

Question description

there are 4 questions from the case study named Cathay Pacific Airway: China or the World? 

TEXTBOOK: Johansson, Johny K. (2009). Global Marketing: Foreign Entry, Local Marketing, and Global Management.  5th ed. p. 632 ~ 640

1. Given the political complications, how attractive is the China mainland market? How would you evaluate the threat from Baiyun? What if China economic expansion shows down?

2. What strategic alternative are there for Cathay to develop the mainland market? should it rely on Dragon-air, develop new alliance, or continue to go it alone?

3. how should Cathay develop and market its global im-age without diminishing its local/regional identity as the Hongkong (and China) carrier?

4. Should cathay focus on China by attempting to develop it further or instead focus on the overall global market?


Tutor Answer

(Top Tutor) Daniel C.
(997)
School: UC Berkeley
PREMIUM TUTOR

Studypool has helped 1,244,100 students

8 Reviews


Summary
Quality
Communication
On Time
Value
darnay
Nov 30th, 2016
" The best tutor out there!!!! "
dontuwannaknow
Nov 21st, 2016
" Excellent work as always thanks so much "
SjSurvivor143
Nov 8th, 2016
" Thanks for the help. "
ddg82
Oct 30th, 2016
" Thanks, good work "
tinytim47
Oct 16th, 2016
" Wow this is really good.... didn't expect it. Sweet!!!! "
jestin7
Oct 7th, 2016
" This tutor is great! "
mixedballz
Oct 3rd, 2016
" excellent work as always thanks for the help "
lilmoe415
Sep 24th, 2016
" Thank you, Thank you, for top quality work, this is your guy!! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1823 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors