Branding and Packaging, marketing homework help

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rebqevthrm587

Business Finance

Description

In this assignment, you will analyze branding and packaging. In your essay, include the following:

  • Choose a brand that you feel loyal to and describe the product and its branding and packaging strategies.
  • Analyze the effectiveness of these strategies and compare to two similar products. Your research should demonstrate your understanding of target markets and specific demographics.

Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. (The CSU-Global Library is a good place to search for research sources.) You must include a minimum of three credible outside references in addition to your text.

Your paper should be 2-3 pages in length, well written, and formatted according to APA Requirements.


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Explanation & Answer

Attached.

Running Head: BRANDING AND PACKAGING

Topic: Branding and packaging

Name of student

Institution

Professor

Date

2

Running Head
Branding and packaging
Branding is a process that involves establishing a creative product, image and name in the
minds of the consumers through frequent advertisements with a theme that is steady. The main
aim of branding is to establish an outstanding presence in the market world, to attract and retain
customers. Packaging is a process that helps to handle, store, transport and display the product.

In this essay, the brand I will be discussing is coca cola. Despite being one of the most
recognizable brands in the world, history has it that coca cola is the biggest and most popular soft
drink selling brand. The coca cola product was initially offered as a fountain beverage at a
pharmacy through mixing syrup of coca cola and carbonated water, an invention created by Dr.
John S Pemberton in the year 1886 (Hays, 2005). By the year 1895 the product w...


Anonymous
Really useful study material!

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