Topic: (Main post should be of 200 words) Paper should be in APA style Quebecor Printing is a commercial printing company that is expanding, acquiring ailing printing companies, and moving into international markets. They have completed more than 100 mergers and buyouts since 1972 and have focused on customized service by using "selective binding" to print. Apply strategies from Porter's model to make Quebecor Printing’s business more profitable Significant post on your response to your classmate posting should be at least 150 words Response:1 (Arvind) The commercial printing company Quebecor was founded on 1954. The company has grown to be one of the leading printing industry businesses. Quebecor though is in a good position; following some strategies could make it strengthen. Porter’s model of five forces is one of them. This model determines the position of the company respective to the market and facilitates understanding of competitiveness (mindtools.com, 2020). The five factors of Porter’s model are Bargaining power of buyers: If the buyers are large compared to the competitors, it leads to increase power in buyers. This creates a situation where buyers demand more for the same expense. Since buyers are referred as asset of the company, one can’t just take it easy but tackle these things with care. Suppliers' bargaining power: In order to maintain cost to revenue ration companies do purchase supplies from various suppliers suitably. Suppliers if have power over the company, it makes thecompanypay more for the material since switching wouldn’t be so easy. Rather it is difficult, time consuming and expensive as well. New Entrants Threat: A company will have to cut the prices of the products and services in the cases of new entrants' emergence affecting the profitability of the company. Reasonable barriers, brand loyalty, legal restrictions etc. act as factors affecting the company in those cases. New entrants have the advantage over existing companies where they don’t need to plan everything since you can follow a leading company’s footsteps.We’ve been seeing newly set-up printing companies which are performing well due to this. Substitutes:Buyers are not to be taken for granted. They always look for an alternative to fulfill their needs. Printed material can be substituted with digital material. A company that follows traditional printing can be substituted by eco friendly printing. In this cost and acts as a main factor. Rivalry among Competitors: Prices are fixed aggressively in markets which has more number of competitors. Stiff competition makes the company fight for the better position in terms of profitability as well as growth (Jurevicius, 2013). Significant post on your response to your classmate posting should be at least 150 words Response:1 (Gouthami) Quebecor Printing Inc. is the largest publisher of newspapers in Canada. It has enhanced profitability by extracting innovative initiatives from the employees to reduce operating costs and increase sales. Investing in selective binding has been a beneficial tactic for the company as it substantially reduces the expenses of printing and binding multiple versions of the required publications (Gorman, 2004). The strategies coined by Porter that could prove beneficial for the Quebecor organization in increasing their profitability are – · Cost leadership: This strategy focuses on offering the lowest price for a product by targeting a broad market. The costs are kept low to ensure the gain of the largest market share with average prices. Organizations adopting this strategy generally have a significant amount of investment capital at their disposal. · Differentiation: It focuses on imbibing unique features to the products and services offered. It makes the product exclusive and attracts customers. It is important to be flexible and adaptive towards the changing market conditions to stay creative in developing new products. · Cost focus: It targets to carve a clear niche in the market by offering the lowest possible price through a deep understanding of the dynamics of the market and consumer needs. · Differentiation focus: This strategy is not cost-sensitive and emphasizes more on working towards the specific needs of the customers. It generates revenue by accomplishing the premium price for the products developed in conjunction with the innovative processes that drive profitability. To implement the strategy efficiently, it important to be aware of the strengths and competencies of the company (toolshero.com, 2020). 
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