Marketing Essay Interview

Question description

Conduct a 15 to 30 minute interview with an airline or airline supplier sales/marketing employee. The interview can be conducted in person, over the phone, through a cyber chat or Skype. The person you choose to interview must be in sales or marketing, those in other positions such as flight operations, baggage, maintenance, etc., are not acceptable. Examples: an employee selling freight, ticket sales agents, marketing communications, pricing analyst, and a marketing executive.

The purpose of the interview is to learn more about their job and to better understand the rewards and challenges of their sales/marketing position. Although there is no set script or questions for this assignment, it is suggested that you investigate their tenure in their current sales/marketing position, what they like about their job, what they don't like about their job. How the marketing decisions and polices they make affect other departments and functions within their company. It is important to be creative in formulating your questions so that you can learn more about aviation marketing as a potential career.

The suggested length of your written interview is 2 pages, double-spaced. The interview should be written in an essay format, do not number your questions. A title page with your name and the person you interviewed, along with the date and communication tool used for the interview is required. Chat logs are not acceptable as a deliverable. A reference page is optional.