week 3 assiOMM615: Strategies: Marketing/Advertising/Public Relations/Discussion, marketing homework help

timer Asked: Aug 20th, 2016
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Question Description

Media Buying

You have been assigned the task of purchasing media for your client’s advertising campaign. In a two to four-page paper, discuss the steps you would use in determining how you would select a media venue. Describe each of the five W’s for your media planning. Describe the three most important rules of media buying and why they apply to your client. 

The paper

  • Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center.
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must use at least two scholarly sources in addition to the course text.

Tutor Answer

School: Rice University

Here is the essay! Have a great night.

Marketing Strategy Key in Successful Product Promotion
When you are planning to market a product, there is a process that should be followed to ensure
success. It consists of three standard rules of media buying and the 5 W's of media planning. Since I am
purchasing media for my client, careful consideration must be given to the information discussed in
negotiation. It's also important to be open to a different approach than what you are used to. You have
to think outside the box these days if you want to be a leader in the advertising industry. Make sure to
track the response to the campaign and gauge if it is reaching the intended audience. (Patel, 2015) In
the case of my client, they want to promote that their local restaurant offers better food and a more
family atmosphere than the corporate mall restaurants people spend a ton of money at for what is very
often mediocre food and service.
They offer a top quality product to local residents where they can get a home-cooked meal at a
reasonable price. The staff is friendly and they have many regular customers that com...

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