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Florida International University The Challenge of Toys for Girls Case Study
Read the assigned case study located inside your Group.After you have read the case study, write a discussion post answeri ...
Florida International University The Challenge of Toys for Girls Case Study
Read the assigned case study located inside your Group.After you have read the case study, write a discussion post answering the questions at the end of the case study.Make sure to read the case study discussion rubric pdf for this assignment prior to publishing your discussion post. The rubric includes guidelines for your original post as well as your comments on other post.Case Application 2
The Challenge of Toys for Girls The long awaited release of Star Wars: The Force Awakens was quickly
followed by a toy market controversy. The absence of the female lead
character Rey from action figure sets and a Star Wars-themed Monopoly
game sparked a negative reaction from fans. Hasbro said the company
intentionally left Rey out to avoid revealing her important plot role before
movie goers were able to see the movie. However, a #WheresRey social
media campaign quickly highlighted the gender disparity in the toy
products and Hasbro eventually responded with the Rey figurines.
Was this an isolated incident? Unfortunately, the toy industry has
struggled with gender-related issues for many years, and the sales of toys
for girls have lagged. Even Barbie, who has been around for more than 50
years, has often faced a negative public reaction. Many have criticized
Mattel for contributing to body image issues in young girls due to Barbie’s
unrealistic body proportions. After declining sales, Mattel recently
released new dolls with varying body types. The new options include tall,
petite, and curvy-shaped dolls. However, some believe that the Barbie doll
still overemphasizes beauty and is not a positive toy for young girls.
Lego has also struggled with creating products for girls. After years of a
gender- neutral approach, Lego created products to target girls in the
1990s. However, this move had little success as some noted their girl
product line was just a pink and simplified version of what they considered
their boy line of products. In 2012, the company released a new line of
“Friends” Lego sets targeting girls. The “Friends” line did grow sales;
however, the sets were criticized due to their limited functionality and
emphasis on gender stereotypes. The sets featured a pastel colored salon
and swimming pool and suggested a life of leisure for the female
characters. Lego finally had some success with girls in 2014 after it
introduced the Research Institute line of figurines that included
119
professional women such as an astronomer and a chemist, but this was a
limited edition set offered only for a short period of time.
Toy sales have trended down over the last 10 years, and some suggest
that failure to sell to girls impacted this decline. The toy industry doesn’t
seem to understand what girls want, often emphasizing a homogeneous
image of girls who like the color pink and princesses. Parents are
concerned, many believing the toys that are most available to girls such as
those related to makeup and homemaking only work to enforce gender
stereotypes that may affect girls’ aspirations. Furthermore, while boys are
exposed to toys that emphasize exploration and invention, boys also see
the girl toys that emphasize that caring for babies and homes is girly and
undesirable for boys.
Why can’t toy companies figure out how to create toys that both parents
and girls love? Is the problem the lack of women in the executive
management ranks of the toy companies? Lack of women in leadership
roles is a problem across many large companies. According to
Catalyst.org, while 45 percent of the labor in S&P 500 companies are
women, they only make up 25 percent of executive positions and hold only
20 of the 500 CEO slots. A quick look at the management teams at the
Lego Group, Mattel, and Hasbro shows a similar pattern. While women
make up almost 30 percent of Hasbro’s top management team, women
make up just about 10 percent of Lego’s executive team and all five of
Mattel’s top leaders are men.
There is an opportunity for toy companies to grow their sales in the girl
market; however, to do so the toy industry needs to rethink their approach
to the girl category. This kind of change is at a strategic level, and
therefore top leadership matters. A more gender-balanced management
team could better understand the female customer base and drive
innovation to create toys that parents want to buy for girls. Discussion Questions
5-18. Consider the toys you played with when you were young. What
do you think of the toys that were marketed to girls?
5-19. Do you agree that gender diversity at the management level at a
toy company could help a company strategically?
5-20. Why do you think there are so few women in executive
leadership positions in toy companies?
5-21. How could toy companies improve the gender diversity of their
leadership teams?
Ashford University Steps to Sound Ethical Decision Making in Business Essay
Prior to beginning work on this discussion, review Chapter 1: Introducing Straight Talk about Managing Business Ethics: Wh ...
Ashford University Steps to Sound Ethical Decision Making in Business Essay
Prior to beginning work on this discussion, review Chapter 1: Introducing Straight Talk about Managing Business Ethics: Where We’re Going and Why? and Chapter 2: Deciding What’s Right: A Prescriptive Approach in your course text. Also review the Chapter 1: Introducing Straight Talk about Managing Business Ethics: Where We’re Going and Why? and Chapter 2: Deciding What’s Right: A Prescriptive Approach PowerPoint presentations.As we read in the text, the Eight Steps to Sound Ethical Decision Making is one approach of working through an ethical dilemma. Review the Eight Steps to Sound Ethical Decision Making approach in relation to an ethical dilemma you have been exposed to recently.Prepare a two- to three-page appraisal of the Eight Steps to Sound Ethical Decision Making in Business process and identity any limitations to this approach or reasons why the steps might not work. In addition, research and incorporate at least three scholarly and/or credible sources beyond the assigned reading into your appraisal.In your paper,Appraise the Eight Steps to Sound Ethical Decision Making in Business infographic.Identify any limitations to this approach or reasons why the steps might not work.The Eight Steps to Sound Ethical Decision Making in Business paperMust be Five-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the university
7 pages
Police Body Worn Cameras. Part 2
The research method that was used in this research was the qualitative research design. It involves exploratory research q ...
Police Body Worn Cameras. Part 2
The research method that was used in this research was the qualitative research design. It involves exploratory research questions aimed at assessing ...
QNT275 University of Phoenix Week 3 Standard Deviation Probability Problems
I have 10 problems that need solving that have standard deviation probability etc attached there the excell file
QNT275 University of Phoenix Week 3 Standard Deviation Probability Problems
I have 10 problems that need solving that have standard deviation probability etc attached there the excell file
FINA 310 AIU Tag It Corporation Income Forecasting Report & Excel
Utilizing the fictitious company Tag-It Corporation, prepare next year's forecast with a pro forma income statement. Here ...
FINA 310 AIU Tag It Corporation Income Forecasting Report & Excel
Utilizing the fictitious company Tag-It Corporation, prepare next year's forecast with a pro forma income statement. Here is the current income statement for Tag-It:
Download the income statement.
Additionally, Tag-It's CEO has predicted a 12% increase in total revenue next year. Utilizing the percentage of sales method, prepare a forecast for next year in the correct section on the Excel spreadsheet.
The total revenue numbers over the past 4 years for Tag-It Corporation were as follows (values in millions):
73,785
69,495
75,356
71,879
Determine whether you think Tag-It can hit the target of a 12% increase in sales next year.
Prepare a 5 page report that includes a pro forma forecast using the template provided and an analysis of Tag-It’s ability to hit the 12% increase in sales in a separate word document.
BUS 419 SU Impact of CSR on Organization Performance for Coca Cola Company Essay
OVERVIEWImagine that you have completed the same project discussed in your Project Performance assignment. You exceeded th ...
BUS 419 SU Impact of CSR on Organization Performance for Coca Cola Company Essay
OVERVIEWImagine that you have completed the same project discussed in your Project Performance assignment. You exceeded the project budget, but you were able to complete the project. However, you were over budget by 20% in terms of costs and completion date. Now, management has requested a review of your project.INSTRUCTIONSWrite an 8–10 page paper in which you:Provide a brief summary of your chosen project.Identify and analyze the process you would use to close out your project.Determine the main challenges that would occur during the project closeout process, and provide a strategy to address the challenges in question.Select and analyze another computer-based tool, other than MS Project and MS Office (e.g., Word, Excel), that you could use in order to manage project costs and scheduling.Speculate on the overall different project management strategies that you would apply, based on the tool that you have selected.Analyze whether continuous process improvements would have helped the delivery of your project. Provide a rationale to support your response.Speculate on whether using risk management techniques would have affected the delivery of your project.Support your response with at least two examples of using risk management techniques that would have helped you deliver your project on or under budget.Use at least three quality resources in this assignment. Note: Wikipedia and similar websites do not qualify as quality resources.Your assignment must follow these formatting requirements:This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, your name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcome associated with this assignment is:Propose processes, techniques, and tools that can improve the delivery of a project.Requirements: 8-10 pages
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Most Popular Content
Florida International University The Challenge of Toys for Girls Case Study
Read the assigned case study located inside your Group.After you have read the case study, write a discussion post answeri ...
Florida International University The Challenge of Toys for Girls Case Study
Read the assigned case study located inside your Group.After you have read the case study, write a discussion post answering the questions at the end of the case study.Make sure to read the case study discussion rubric pdf for this assignment prior to publishing your discussion post. The rubric includes guidelines for your original post as well as your comments on other post.Case Application 2
The Challenge of Toys for Girls The long awaited release of Star Wars: The Force Awakens was quickly
followed by a toy market controversy. The absence of the female lead
character Rey from action figure sets and a Star Wars-themed Monopoly
game sparked a negative reaction from fans. Hasbro said the company
intentionally left Rey out to avoid revealing her important plot role before
movie goers were able to see the movie. However, a #WheresRey social
media campaign quickly highlighted the gender disparity in the toy
products and Hasbro eventually responded with the Rey figurines.
Was this an isolated incident? Unfortunately, the toy industry has
struggled with gender-related issues for many years, and the sales of toys
for girls have lagged. Even Barbie, who has been around for more than 50
years, has often faced a negative public reaction. Many have criticized
Mattel for contributing to body image issues in young girls due to Barbie’s
unrealistic body proportions. After declining sales, Mattel recently
released new dolls with varying body types. The new options include tall,
petite, and curvy-shaped dolls. However, some believe that the Barbie doll
still overemphasizes beauty and is not a positive toy for young girls.
Lego has also struggled with creating products for girls. After years of a
gender- neutral approach, Lego created products to target girls in the
1990s. However, this move had little success as some noted their girl
product line was just a pink and simplified version of what they considered
their boy line of products. In 2012, the company released a new line of
“Friends” Lego sets targeting girls. The “Friends” line did grow sales;
however, the sets were criticized due to their limited functionality and
emphasis on gender stereotypes. The sets featured a pastel colored salon
and swimming pool and suggested a life of leisure for the female
characters. Lego finally had some success with girls in 2014 after it
introduced the Research Institute line of figurines that included
119
professional women such as an astronomer and a chemist, but this was a
limited edition set offered only for a short period of time.
Toy sales have trended down over the last 10 years, and some suggest
that failure to sell to girls impacted this decline. The toy industry doesn’t
seem to understand what girls want, often emphasizing a homogeneous
image of girls who like the color pink and princesses. Parents are
concerned, many believing the toys that are most available to girls such as
those related to makeup and homemaking only work to enforce gender
stereotypes that may affect girls’ aspirations. Furthermore, while boys are
exposed to toys that emphasize exploration and invention, boys also see
the girl toys that emphasize that caring for babies and homes is girly and
undesirable for boys.
Why can’t toy companies figure out how to create toys that both parents
and girls love? Is the problem the lack of women in the executive
management ranks of the toy companies? Lack of women in leadership
roles is a problem across many large companies. According to
Catalyst.org, while 45 percent of the labor in S&P 500 companies are
women, they only make up 25 percent of executive positions and hold only
20 of the 500 CEO slots. A quick look at the management teams at the
Lego Group, Mattel, and Hasbro shows a similar pattern. While women
make up almost 30 percent of Hasbro’s top management team, women
make up just about 10 percent of Lego’s executive team and all five of
Mattel’s top leaders are men.
There is an opportunity for toy companies to grow their sales in the girl
market; however, to do so the toy industry needs to rethink their approach
to the girl category. This kind of change is at a strategic level, and
therefore top leadership matters. A more gender-balanced management
team could better understand the female customer base and drive
innovation to create toys that parents want to buy for girls. Discussion Questions
5-18. Consider the toys you played with when you were young. What
do you think of the toys that were marketed to girls?
5-19. Do you agree that gender diversity at the management level at a
toy company could help a company strategically?
5-20. Why do you think there are so few women in executive
leadership positions in toy companies?
5-21. How could toy companies improve the gender diversity of their
leadership teams?
Ashford University Steps to Sound Ethical Decision Making in Business Essay
Prior to beginning work on this discussion, review Chapter 1: Introducing Straight Talk about Managing Business Ethics: Wh ...
Ashford University Steps to Sound Ethical Decision Making in Business Essay
Prior to beginning work on this discussion, review Chapter 1: Introducing Straight Talk about Managing Business Ethics: Where We’re Going and Why? and Chapter 2: Deciding What’s Right: A Prescriptive Approach in your course text. Also review the Chapter 1: Introducing Straight Talk about Managing Business Ethics: Where We’re Going and Why? and Chapter 2: Deciding What’s Right: A Prescriptive Approach PowerPoint presentations.As we read in the text, the Eight Steps to Sound Ethical Decision Making is one approach of working through an ethical dilemma. Review the Eight Steps to Sound Ethical Decision Making approach in relation to an ethical dilemma you have been exposed to recently.Prepare a two- to three-page appraisal of the Eight Steps to Sound Ethical Decision Making in Business process and identity any limitations to this approach or reasons why the steps might not work. In addition, research and incorporate at least three scholarly and/or credible sources beyond the assigned reading into your appraisal.In your paper,Appraise the Eight Steps to Sound Ethical Decision Making in Business infographic.Identify any limitations to this approach or reasons why the steps might not work.The Eight Steps to Sound Ethical Decision Making in Business paperMust be Five-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the university
7 pages
Police Body Worn Cameras. Part 2
The research method that was used in this research was the qualitative research design. It involves exploratory research q ...
Police Body Worn Cameras. Part 2
The research method that was used in this research was the qualitative research design. It involves exploratory research questions aimed at assessing ...
QNT275 University of Phoenix Week 3 Standard Deviation Probability Problems
I have 10 problems that need solving that have standard deviation probability etc attached there the excell file
QNT275 University of Phoenix Week 3 Standard Deviation Probability Problems
I have 10 problems that need solving that have standard deviation probability etc attached there the excell file
FINA 310 AIU Tag It Corporation Income Forecasting Report & Excel
Utilizing the fictitious company Tag-It Corporation, prepare next year's forecast with a pro forma income statement. Here ...
FINA 310 AIU Tag It Corporation Income Forecasting Report & Excel
Utilizing the fictitious company Tag-It Corporation, prepare next year's forecast with a pro forma income statement. Here is the current income statement for Tag-It:
Download the income statement.
Additionally, Tag-It's CEO has predicted a 12% increase in total revenue next year. Utilizing the percentage of sales method, prepare a forecast for next year in the correct section on the Excel spreadsheet.
The total revenue numbers over the past 4 years for Tag-It Corporation were as follows (values in millions):
73,785
69,495
75,356
71,879
Determine whether you think Tag-It can hit the target of a 12% increase in sales next year.
Prepare a 5 page report that includes a pro forma forecast using the template provided and an analysis of Tag-It’s ability to hit the 12% increase in sales in a separate word document.
BUS 419 SU Impact of CSR on Organization Performance for Coca Cola Company Essay
OVERVIEWImagine that you have completed the same project discussed in your Project Performance assignment. You exceeded th ...
BUS 419 SU Impact of CSR on Organization Performance for Coca Cola Company Essay
OVERVIEWImagine that you have completed the same project discussed in your Project Performance assignment. You exceeded the project budget, but you were able to complete the project. However, you were over budget by 20% in terms of costs and completion date. Now, management has requested a review of your project.INSTRUCTIONSWrite an 8–10 page paper in which you:Provide a brief summary of your chosen project.Identify and analyze the process you would use to close out your project.Determine the main challenges that would occur during the project closeout process, and provide a strategy to address the challenges in question.Select and analyze another computer-based tool, other than MS Project and MS Office (e.g., Word, Excel), that you could use in order to manage project costs and scheduling.Speculate on the overall different project management strategies that you would apply, based on the tool that you have selected.Analyze whether continuous process improvements would have helped the delivery of your project. Provide a rationale to support your response.Speculate on whether using risk management techniques would have affected the delivery of your project.Support your response with at least two examples of using risk management techniques that would have helped you deliver your project on or under budget.Use at least three quality resources in this assignment. Note: Wikipedia and similar websites do not qualify as quality resources.Your assignment must follow these formatting requirements:This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, your name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcome associated with this assignment is:Propose processes, techniques, and tools that can improve the delivery of a project.Requirements: 8-10 pages
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