Description
Submit a 5 page paper (APA style) describing how Blockchain will change digital marketing. These are some reference material given by the Professor. You are welcome to include more.
Read:
- Marketing: a disconnect between marketers and their customers, consumers https://www.insights4print.ceo/2017/11/marketing-disconnect-marketers-customers-consumers/
- 3 Ways Blockchain Can Shake Up Digital Marketing https://www.relevance.com/3-ways-blockchain-can-shake-up-digital-marketing/
- CMO Blockchain Primer: Advertising Becomes More Accountable https://medium.com/@jer979/cmo-blockchain-primer-advertising-becomes-more-accountable-248a69008695
- How Predictive Content Marketing Can Drive B2B Marketing ROI https://www.martechadvisor.com/articles/content-marketing/predictive-content-marketing-the-keyword-to-customer-profitability/?utm_source=onesignal
Watch:
- YouTube: Crytography & Blockchain in Digital Marketing http://www.youtube.com/watch?v=F9e6zRwSc6I
- YouTube: Applying the Blockchain to an everchanging digital media landscape http://www.youtube.com/watch?v=ocPeEZGL5mA
Explanation & Answer
Attached.
Running Head: BLOCK CHAIN TECHNOLOGY
Block chain technology
Student Name
Institutional Affiliations
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BLOCK CHAIN TECHNOLOGY
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Abstract
Technological advancement has positive and negative impacts. The history has seen
evolution of traditional marketing to the current digital marketing. More so there have been
proposed newest of the new technology that is block chain technology. This paper aims to
examine the impacts that block chain technology will have upon the current digital marketing.
To provide the required insight it gives an exposition of block chain technology and does not fail
to indicate possible challenges while maintaining positivity
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BLOCK CHAIN TECHNOLOGY
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Block chain technology
Introduction
Technology advances introduces new ways on how to conduct business, raising the
expectations of the customer and at the same time establishing a relationship between the
customer and the brand. Digital marketing is as a result of technological advancement. Due to it
being susceptible to multiple challenges it is getting shaped for the future by the newest
technologies. Block chain is the newest technology that is set to radically change the perception
of the consumers on internet medium. This is by making the internet a trusted medium where
transactions can occur without fear by the consumers. To build this trust block chain technology
uses cryptographic approach that creates value. Block chain technology has the ability to
decentralize trustless transactions and removing the middlemen.
Background Information on Block Chain Technology
The block chain is explained as a decentralized ledger that is accessed by the public in a
network hence no party controls the data, it being in multiple places. The block chain does away
with the need for intermediaries in data collection between consumers and the brand owners,
making it appear only in the encrypted ledger eliminating privacy and security concerns. These
have always been the major troubles for the marketers and the consumer.
Impacts Anticipated By Block Chain ...
