Globalizing the Mouse

Sep 25th, 2014
Business & Finance
Price: $5 USD

Question description

Review the listed fact sheets and statistics on the original Disneyland Resort in Anaheim, CA versus the information found on international Disney Parks, including Tokyo Disney Resort, Disneyland Resort Paris, and the Hong Kong Disneyland Resort.  How has Disney differentiated, adapted, and innovated its park experience while still maintaining its branding, quality, and relevance around the world?  How successful do you think the organization has been in globalizing the Disney Parks brand?

Here are the links for the facts sheet and the case study about the disney parks:

Disneyland Resort Fact Sheet 

Hong Kong Disneyland Facts and Figures 

Walt Disney Parks and Resort Fact Sheet 

Case Study: The Not-So-Wonderful World of EuroDisney

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