IS 205 Park Benefit of Google Apples Owning Operating System Discussion

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IS 205

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What benefit does owning the smartphone operating system have for Google/Apple vs Facebook?

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Running head: BENEFIT OF GOOGLE/APPLE’S OPERATING SYSTEM VS FACEBOOK 1

BENEFIT OF GOOGLE/APPLE’S OWNING OPERATING SYSTEM VS FACEBOOK
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BENEFIT OF GOOGLE/APPLE’S OPERATING SYSTEM VS FACEBOOK

2

BENEFIT OF GOOGLE/APPLE’S OWNING OPERATING SYSTEM VS FACEBOOK
Although Facebook continues to dominate on mobile, it has never owned the operating
system required for delivering its services to users. As such, Facebook essentially depends on
Google/Apple’s operating systems. As the owners of their individual operating systems, Google
and Apple significantly control Facebook’s product distribution (Wagner, 2019). For instance, as
the proprietor of the Android operating system – and hence the Google Play Store from which
users worldwide download Facebook's products (such as Messenger), Google possesses a virtual
control over Facebook's distribution. As such, if the company ever decides to limit the
distribution of Facebook's products, it can do so without Facebook's influence. Therefore,
Google and Apple constitute a duopoly in mobile. If the two want to pull Faceb...


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