ENG 101 Harvard University Sexual Innuendos Annotated bibliography

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pnyv1285

Humanities

Eng 101

Harvard University l

ENG

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Hey guys I really need help with this annotated bibliography. It is due tonight and I had to work overtime at my job. So I cant do it. Please help me out. The assignment is based on an essay I already wrote. I attached the essay down below so you can read it so you can do the assignment. the instructions for the annotated bibliography are below. I need an A on this and I need this to be done on time!!

INSTRUCTIONS

Annotated Bibliography: Students will research topics and complete an annotated bibliography for final paper. You are expected to submit at least five sources for annotated bibliography.


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Surname 1 Vicentez Brown Professor’s Name (put your teachers name here ) (write your Course here) 6 September 2020 Abstract: Sexual Innuendos in Marketing Courtesy of promising business environments and favorable consumer behaviors, the marketing field has generally developed in the contemporary world. In the recent past, the use of sexual innuendos by professional marketers have been a major topic within the marketing industry. This research attempts to answer whether sexual innuendos used by professional marketer’s influence consumer purchases. The main objective of this paper is to outline, analyze, and examine how the use of sexual innuendos affect consumer purchases. The paper measures the impact of sexual innuendos on consumer purchases by comparing sales data derived from different products that use different marketing strategies. The impact of sexual innuendos on consumer purchases is affirmed by respondents and interviewees. The two groups ascertain that the use of sexual innuendos in different marketing strategies influences consumer behavior. The rationale for choosing this topic revolves around the growing concern of ethics in contemporary marketing practices. This paper perceives the use of sexual innuendos in marketing practices as contra to the ethical conventions of society. Marketers use sexual innuendos to exploit and manipulate their potential clients. This topic was selected because of an the issue of ethics in modern-day marketing practices. Considering that topics on ethics and marketing have been comprehensively discussed and analyzed in contemporary literature, this research essay will specifically limit and refine its Surname 2 data collection methods. The limiting and refining of the research topic will be done through the choice of respondents and interviewees in primary research as well as the choice of key terms in secondary sources. In the primary research, the research paper will investigate the consumer purchases of various customer groups of various advertised products. Apart from the school’s library, the Google Scholar search engine will also be highly utilized in the analysis of the research topic. According to Gusenbauer (179), Google Scholar provides the most reliable and informative sources covering specific topics in a wide spectrum of topics. In this research paper, the literature used will specifically analyze the use of sexual innuendos in marketing strategies. Some of the key terms used in this research paper include “sexual innuendos”, “marketing”, and “customer purchases”. In a nutshell, the limiting and the refining of the research topic will be done through the choice of respondents and interviewees in primary research as well as the choice of key terms in secondary sources. This research paper objectively aims at examining the impact of sexual innuendos on consumer purchases. Moreover, the research argues that despite the common association of sexual innuendos in marketing, marketers clearly advantage from these strategies. The use of sexual appeal in contemporary advertising has been associated with customer purchases (Sari, Winton, and Trebilcock 149). Although many marketers overtly gain from exploitative and manipulative sexual innuendos, this paper is determined to condemn the use of sexual innuendos in contemporary marketing strategies. The research paper aims at arguing against the use of sexual appeal to exploit innocent customers. In conclusion, the contents of the paper prove that although sexual innuendos in marketing are associated with business success, the practice is not only manipulative but also extremely unethical. Surname 3 Works Cited Gusenbauer, Michael. "Google Scholar to overshadow them all? Comparing the sizes of 12 academic search engines and bibliographic databases." Scientometrics 118.1 (2019): 177-214. Sari, Diana, Winton Winton, and Philip Trebilcock. "How Sensitive are Indonesian Customers to Sexual Appeal Advertising?(A Study of the Axe TV Commercial,“Heaven on Earth”)." Mediterranean Journal of Social Sciences 6.2 S5 (2015): 149-149. Surname 1 Abstract: Sexual Innuendos in Marketing Courtesy of promising business environments and favorable consumer behaviors, the marketing field has generally developed in the contemporary world. In the recent past, the use of sexual innuendos by professional marketers have been a major topic within the marketing industry. This research attempts to answer whether sexual innuendos used by professional marketer’s influence consumer purchases. The main objective of this paper is to outline, analyze, and examine how the use of sexual innuendos affect consumer purchases. The paper measures the impact of sexual innuendos on consumer purchases by comparing sales data derived from different products that use different marketing strategies. The impact of sexual innuendos on consumer purchases is affirmed by respondents and interviewees. The two groups ascertain that the use of sexual innuendos in different marketing strategies influences consumer behavior. The rationale for choosing this topic revolves around the growing concern of ethics in contemporary marketing practices. This paper perceives the use of sexual innuendos in marketing practices as contra to the ethical conventions of society. Marketers use sexual innuendos to exploit and manipulate their potential clients. This topic was selected because of an the issue of ethics in modern-day marketing practices. Considering that topics on ethics and marketing have been comprehensively discussed and analyzed in contemporary literature, this research essay will specifically limit and refine its data collection methods. The limiting and refining of the research topic will be done through the choice of respondents and interviewees in primary research as well as the choice of key terms in secondary sources. In the primary research, the research paper will investigate the consumer purchases of various customer groups of various advertised products. Apart from the school’s library, the Google Scholar search engine will also be highly utilized in the analysis of the Surname 2 research topic. According to Gusenbauer (179), Google Scholar provides the most reliable and informative sources covering specific topics in a wide spectrum of topics. In this research paper, the literature used will specifically analyze the use of sexual innuendos in marketing strategies. Some of the key terms used in this research paper include “sexual innuendos”, “marketing”, and “customer purchases”. In a nutshell, the limiting and the refining of the research topic will be done through the choice of respondents and interviewees in primary research as well as the choice of key terms in secondary sources. This research paper objectively aims at examining the impact of sexual innuendos on consumer purchases. Moreover, the research argues that despite the common association of sexual innuendos in marketing, marketers clearly advantage from these strategies. The use of sexual appeal in contemporary advertising has been associated with customer purchases (Sari, Winton, and Trebilcock 149). Although many marketers overtly gain from exploitative and manipulative sexual innuendos, this paper is determined to condemn the use of sexual innuendos in contemporary marketing strategies. The research paper aims at arguing against the use of sexual appeal to exploit innocent customers. In conclusion, the contents of the paper prove that although sexual innuendos in marketing are associated with business success, the practice is not only manipulative but also extremely unethical. Surname 3 Works Cited Gusenbauer, Michael. "Google Scholar to overshadow them all? Comparing the sizes of 12 academic search engines and bibliographic databases." Scientometrics 118.1 (2019): 177-214. Sari, Diana, Winton Winton, and Philip Trebilcock. "How Sensitive are Indonesian Customers to Sexual Appeal Advertising?(A Study of the Axe TV Commercial,“Heaven on Earth”)." Mediterranean Journal of Social Sciences 6.2 S5 (2015): 149-149.
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Attached.

Surname 1
Student's Name
Professor's Name
Course
Date
Annotated Bibliography
Sari, Diana, Winton Winton, and Philip Trebilcock. "How Sensitive are Indonesian
Customers to Sexual Appeal Advertising?(A Study of the Axe TV Commercial, "Heaven on
Earth")." Mediterranean Journal of Social Sciences 6.2 S5 (2015): 149-149.
The authors of the journal marital show the sensitivity of the use of sexual appeal
among Cuban audience. The study was conducted among the Cuban consumers of age
15-24 years old to determine whether companies increased their sales purchases
through the approaches. The results showed positive results in the use of sexual
appeal in increasing sales among the youths. The article is essential because it deems
the intentional use of sexual innuendo as a marketing strategy. The source will be...


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