Description
Read the article “Marketing in the Age of Alexa” published by the Harvard Business Review. In a 1 -2 page paper (12-pt font, double-spaced), answer the following questions:
1) In your opinion, how are artificial intelligence (AI) platforms likely to impact how individuals will be making purchase decisions in the future?
2) In your opinion, how are artificial intelligence (AI) platforms likely to impact how branded product offerings will be marketed to consumers in the future?
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Explanation & Answer
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Running head: AI AND MARKETING
AI and marketing
Student’s name
Institution’s name
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AI AND MARKETING
AI And Marketing
Artificial intelligence platforms are one of the most recent and most common platforms,
mostly in online marketing. It is a trend that is very likely to affect marketing strategies and
revolutionize the marketing industry as we all know it. It will influence various mark...