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Saudi Electronic University
College of Administrative and Financial Sciences
ECOM421 – E-Business Strategies & Business Models
Assignment 2
2020/2021
Submission: End of week 06
Saturday, 10th of October 2020
10 Marks
1
Saudi Electronic University
College of Administrative and Financial Sciences
E-commerce Department
Student Name:
Student ID:
Course Title:
Course Code: ECOM421
E-Business Strategies & Business Models
Academic Year/ Semester:
CRN:
1441-42/First
Instructor Name:
Student Grade:
Grade Level:
2
Questions
Q1. Select any ONE organization from below. Write a brief profile of the organization and
prepare a Business Model Canvas. (5 Marks)
Q2. Suggest your business strategy to help that organization in overcoming its challenges
arose due to the COVID19 pandemic. (5 Marks)
Answers
Question One
Apple Inc. Organization
Apple, Inc. is a multinational firm initiated in 1976 by Steven Jobs, Wayne Ronald, and Stephen
Wozniak. The firm has its head office in Cupertino, CA, and it is engrossed in the design,
production, and sale of personal computers, tablets, smartphones, and other diverse correlated
services (Gansky, 2017). Its operations are in various geographical locations, including Europe,
Japan, America, China, Asia, and Australia. Moreover, its products and services entail Apple
televisions, iCloud, iPhone, Apple Care, AirPods, Mac, Beats work, licensing, and streaming
services. Markedly, Apple Inc. is one of the foremost firms universally and the largest IT firm
with approximately five hundred retail stores and 132,000 employees.
The firm is devoted to providing the finest personal computing and music encounter to a broad
consumer base, including students, creative professionals, and educators through its
groundbreaking hardware, peripherals, software, and internet contributions. The business
strategy of A...