Power and Influence of leader

Sep 27th, 2014
DotaCN
Category:
Management
Price: $5 USD

Question description

You have just been hired as a brand manager of toothpaste for a large consumer products company. Your job mainly involves encouraging the advertising and production groups to promote and manufacture your product more effectively. These departments aren't under your direct authority, although company procedures indicate that they must complete certain tasks requested by brand managers.

Describe the sources of power you can use to ensure that the advertising and production departments will help you make and sell toothpaste more effectively.  Refer to the information on power bases from chapter 10 in textbook: McShane, S., & Von Glinow, M. (2015). Organizational behavior (7th ed.). New York: Mcgraw-Hill/Irwin

Please answer in one double spaced page length and and in APA format.                


Tutor Answer

(Top Tutor) Daniel C.
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