You have just been
hired as a brand manager of toothpaste for a large consumer products company.
Your job mainly involves encouraging the advertising and production groups to
promote and manufacture your product more effectively. These departments aren't under
your direct authority, although company procedures indicate that they must
complete certain tasks requested by brand managers.
Describe the sources
of power you can use to ensure that the advertising and production departments
will help you make and sell toothpaste more effectively.
Refer to the information on power bases from chapter 10 in textbook:
McShane, S., & Von Glinow, M. (2015). Organizational behavior (7th
ed.). New York: Mcgraw-Hill/Irwin
Please answer in one double
spaced page length and and in APA format.