Assignment Goals1.  Familiarize yourself with the websites of some TNCs2.  Begin to get a sense of how TNCs present themselves, and how they are talked about in popular discourse3.  Decide what company you will be studying and why you want to study it.Assignment InstructionsRead the 'Choosing Your TNC' guidelines below. Review at least 7 websites from the Research Resources file  Try to view a broad selection from the different categories in the file.Review the web sites of TNC’s (a minimum of 5 total):Browse the top 50 Fortune 500 companies.  Look up the home page for 2-3 of them.  A list of the fortune 500 companies can be found here (Links to an external site.). (Links to an external site.)Look up the web site for 1-2 products that you own or regularly use or shops that you regularly visit that you really, really, really love.Look up the company web site for some product that you really wish you could have but can’t for some reason or another (a Ferrari, Stealth Aircraft, whatever).Submission1. Submit a short statement (maximum 2 paragraphs) that answers the questions below.  At the top of the page, type the name of the company you will be researching in bold print. a) What are one or two of the more interesting things you found looking at the links on the Research Resources page?  Did you find anything unexpected or surprising?b) What TNC will you be researching throughout the quarter?  What does it make/do?  Why are you choosing it?guildlines_important.docxresearch_resources.docx

Skill #8: Hone your Emotional IQ to a level that you not only use it to build relationships and motivate people but to communicate and negotiate better.Last week Dwight asked you to consider how best to cultivate customers who operate at a long-distance from EC. Dwight wants to extend this idea, even more, to see how you would approach the idea of using your Emotional IQ to communicate and negotiate with the long-distance customers. Sarah is the team lead for EC in Japan. Sarah wants to find a small office for EW to show its products to potential distributors. She has arrived in Tokyo armed with her budget and culture research and confidence in her negotiation skills.Sarah, with the help of a real estate broker has found a promising leasehold in Tokyo near medical centers and elderly communities. The building is a small space but has good foot traffic and signage space and is located in a premier area of Tokyo. It is 75 Tsubo or 2,669 sq. ft. in size. The owners (a father and son) are asking for a rent of 1,000,000 JPY or $8895.21 per month excluding utilities. The owners have several buildings in the area and are well-respected real estate brokers in Tokyo as their family has been in the business for generations. The broker who arranged the meeting with the owners urged Sarah to think carefully before she spoke to the two men. They were rather old fashioned and it was probably best to avoid offending them as they controlled a lot of real estate in Tokyo. It might be hard to find a good space if they did not like her. Still, the rent was higher than she budgeted for and getting the price down $1500 would be best for the company. Sarah was due to meet the father and son the next day. At first, she thought it best for the real estate broker who showed her the space to carry out the negotiations. When asked, the broker was surprised by the request. He declined immediately explaining that it would be impolite. Sarah was worried. She always thought she could read people and their body language. She also felt confident in her negotiating skills as she was an active listener. Was she out of her league? It did not take Sarah long to see that the men were playing on a different playing field. They did not talk much, were not much interested in Sarah's offer of $1500 less than the asking price. She began to talk too much and become more urgent in her demand for a lower price. The men said nothing except no. They did not get up nor did they comment. They sat calmly and showed little expression. The son occasionally looked at the father. They both cracked a smile at the funny joke made as Sarah left. Sarah was not sure if that was good or bad. Were they laughing with her or at her? The real question was; Did Sarah make any headway in the negotiations? Sarah could not tell. Dwight having heard the story was just as confused as Sarah and just as worried. It was a week after the meeting and Sarah still had not heard anything from the owners. The broker assures her that is good news. She may not have gotten the space but they did not cut her out from looking at other properties they owned. He would have heard by now. Dwight is thinking that all the employees may benefit from some basic emotional intelligence tactics that could be used in cross-cultural communication and negotiation. He would like you to create a six-slide voice-over PowerPoint that will outline a more in-depth presentation you would make to the employees going forward. The PPT should include:Directions: Complete the following: An explanation of the relationship of emotional intelligence to communication. The barriers that cross-cultural workplaces on using emotional intelligence effectively. How EI can be geared to cross-cultural work experiences. Summarize the issues that Sarah faces and Give 5 tips which will improve her EI skills to better perform in a cross-cultural workplace. Remember Sarah has studied the culture of Japan and the language. She is not fluent in Japanese but can carry out a decent conversation. You must use course material to support your responses and APA in-text citations with a reference listVoice over should not be just reading the slides.For the voice over part please include a written paper of voice over outlining each slide so that I can do the voice over.