BUSI 601 Liberty University Best Buy Analysis and Evaluation Project Paper

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Wznk64

Business Finance

busi 601

Liberty University

BUSI

Description

Company Analysis and Evaluation Project

In this project, you will select an organization, or a segment of an organization, and interview key employees in order to gather information concerning the organization’s critical success factors (CSFs). Be sure to inform your interviewees that any proprietary information included in this project will be kept confidential. You will then develop a SWOT analysis to clarify and aid in the identification of the organization’s/segment’s CSFs. The written project requires you to prepare and submit the following in order:

1.Brief description of the organization/segment (1 paragraph)

2.SWOT analysis in chart form containing the following 4 categories: Strengths, Weaknesses, Opportunities, and Threats. Each item must be clearly and concisely stated.

3.Balanced Scorecard in chart form. Clearly and concisely list CSFs in each of the 4 categories identified in the text. For each CSF, explain in a separate column how the measurement of the CSF will transpire.

4.A discussion of the CSFs chosen for the organization/segment – Why were these particular factors selected? Why are they important in accessing the success of the company? (2–3 pages)

5.An evaluation of the organization/segment to determine if it is achieving each of the CSFs. Analyze each CSF and use data from the measures indicated in the Balanced Scorecard as support for the conclusions. (2–3 pages)

Additional guidelines:

  1. The project must be at least 5 pages, excluding the 2 charts.
  2. The project must be written in current APA format.
  3. Avoid using first and second person (e.g., “I,” “we,” “you,” etc.).
  4. You must reference a minimum of your textbooks and 2 additional scholarly sources. Wikipedia, Investopedia, and the like are not considered scholarly sources and should not be used. Any use of these sources will be grounds for a 100-point deduction.
  5. Any personal communication must be cited appropriately within the text; however, citations of personal communication are not needed for the reference section.
  6. The project must include a properly formatted cover page.
  7. An abstract and table of contents are not needed.
  8. The final assignment must be submitted via the SafeAssign submission link.
  9. If the information within the SWOT chart or the Balanced Scorecard chart needs to be cited, you may deviate from current APA format and use superscripts, with the citations placed underneath the chart. This is the only deviation from the current APA manual that is allowed.

See the Course Syllabus for the Late Assignment Policy. See the grading rubric for more information concerning the point breakdowns.

Individual Learning Project 1 is due by 11:59 p.m. (ET) on Sunday of Module/Week 4.

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Explanation & Answer

Attached.

Running head: COMPANY ANALYSIS AND EVALUATION PROJECT

Company Analysis and Evaluation Project
Student’s Name
Institutional Affiliation

1

COMPANY ANALYSIS AND EVALUATION PROJECT
Company Analysis and Evaluation Project
Best buy is a multinational organization based in the United States that deals in consumer
electronics. The company initially began as an audio store but later on moved to the consumer
electronics segment. The company operates in different countries such as Canada, China, and
Mexico, thus specializing in international and local segments. The domestic market constitutes
the company's largest segment, comprising over 90% of Best Buy's total sales (BestBuy.com,
2020). The company has been heavily investing in most of its critical success factors, such as
expanding its storage capacity in the United States and selling its products under brand names
such as BestBuy, magnolia audio video, among others. The company sells various products such
as electronic gadgets and mobile devices and provides installations and maintenance and
recycling and technical assistance.

2

COMPANY ANALYSIS AND EVALUATION PROJECT

3

SWOT Analysis in Chart Form
Strengths
1. Best Buy has been making huge profits,
an indication of a strong financial base
2. It has created a culture of good working

Weaknesses
1. Best Buy has not taken advantage of the
growth in e-commerce
2. Mainly depends on the sale of luxurious

relations with its suppliers, facilitating

items, which can result in huge loses in

efficiency in its supply chain,

case of economic downfall

3. It has successfully met customers
satisfaction

3. Largely dependent on the domestic
market leading to low profits

4. Numerous store increases its
accessibility

Opportunities
1. Some of the company’s competitors
collapsed, increasing the chances for the
company to penetrate the market
2. Good supplier relationship
3. Change in technology causing the
growth of the industry

Threats
1. Lack of enough investment in ecommerce.
2. Trading practices by
competitors.
3. Stiff competition from other
players such as Amazon

COMPANY ANALYSIS AND EVALUATION PROJECT
Balanced Scorecard in Chart Form
Critical Success factor
Financial factors

Measurement of the CSF
1. Comparing the companies key financial

1. Liquidity and profitability

ratio such as the debt-equity ratio over

2. Assets and equipment

the years as well as the in...


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