Description
You are the Chief Information Officer (CIO) of a large organization in the entertainment industry. Your organization has been suffering an alarming decline in profits from ticket sales for the past several years.
In your role as CIO, you realize the importance of a business intelligence/data warehouse system and how this can help your organization regain profits from ticket sales. But your boss, the CEO, and the Board of Directors do not understand why a new application and database system is needed at this time. Resources are tight and their focus is on the immediate bottom line. They point to the company's mainframe system that is already handling ticket sales transactions and ask, "Why can't you just assign some COBOL programmers or something? Make it a quick project, figure out how to increase sales, and get profits back up using the big computers we already have!"
Why not do what they suggest? Develop a proposal to your CEO and Board of Directors explaining:
- The importance of a business intelligence/data warehouse system, introducing it in terms they can understand
- How a business intelligence/data warehouse system is not a waste of time and money
- Why the present system is inadequate
- How a business intelligence/data warehouse system will increase profits from ticket sales by providing strategic information not currently available
Your paper should be four to six pages in length, organized and well-written, and in conformity with the CSU Global Writing Center (Links to an external site.).
In support of your responses, cite and integrate at least two credible outside sources, as well as your textbook, for a total of three or more sources. Place these in a reference page formatted in accordance with APA style. This reference page does not count toward the total page requirement. The CSU Global Library is a great place to find these resources.
Explanation & Answer
Attached.
Running head; BUSINESS INTELLIGENCE
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BUSINESS INTELLIGENCE
Name
Affiliate institution
Date
BUSINESS INTELLIGENCE
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Business intelligence software is composed of multiple data analytics tools designed to
carry out analysis and management of data related to your company activities. Business
intelligence software has many essential benefits. The visualization capabilities of business
analytics software are excellent; therefore, it allows effective monitoring of sales, logistics, and
business productivity. Intuitive reports offer a platform for extensive data analysis. The software
presents a business's weaknesses and strengths which offering insights into essential metrics.
Business intelligence has the best tools for increased profits and competitiveness. The following
are the benefits of business intelligence software (Shah, Gochtovtt& Baldini, 2019).
Enhancement of sales intelligence
Business intelligence software increases awareness, which makes it essential for sales
enhancement. The software designers had in mind that organizations only take advantage of and
pursue the opportunities they are aware of. Therefore, the software was developed strategically
to make the options noticeable and give descriptions of each opportunity to help the company
make the best of each opportunity. The business intelligence system produces data and reports,
which are essential when negotiating with potential clients; having hard data as a backup makes
it easier to explain and win the trust of potential customers, suppliers, and vendors regarding the
organ...