MGT 435 Ashford Week 5 Kotter 8 Stages Approach to Leadership Change Paper

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Qvin01

Business Finance

MGT 435

ashford university

MGT

Description

Final Paper

Think of an organization you have worked for or one with which you are very familiar. Diagnose the need for change and present a plan to transform the organization, utilizing Kotter’s 8-Step Approach. You will need to research the Kotter 8 Step Change Model extensively. You are encouraged to first review the Kotter’s Eight Step Leading Change Model (Links to an external site.) article. You may select any organization or department where you work or where you have previously worked; however, you are strongly encouraged to diagnose one problem area in the company. Attempting to diagnose an entire company is not feasible, and you will become bogged down.

If you choose a company similar to Walmart to analyze, select just one area that you think needs improvement. For example, Walmart is now very strong in online shopping, yet there are still glitches in the system. Delivery times are often late, the packaging method has problems, and some products come from unknown vendors that Walmart does not guarantee. We may know this from personal experience, but that is not enough. Statements, opinions, and experiences must be supported with valid sources. There are many articles online that you can review easily and quickly.

Your sources for this paper must include research for the company you choose, a valid source for the Kotter model, and your textbook. You are encouraged to read as many articles as you can find and contact the Ashford librarians for guidance. There is bias, missing or incorrect information, and contradictory material in most Internet material. The amount of material can be confusing, but wade through it and question everything.

Include the following sections headings and additional sections as needed:

  1. Introduction
  2. Company Overview
  3. Diagnosis
  4. Kotter’s 8-Step Approach
  5. Conclusion

The Final Paper for the course must be submitted to the instructor by 11:59 p.m. of the time zone in which you reside on the last day of the class.

Writing the Final Paper

The Final Paper

Carefully review the Grading Rubric (Links to an external site.)for the criteria that will be used to evaluate your assignment.

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Explanation & Answer

Attached.

Running Head: KOTTER’S 8-STAGES APPROACH TO LEADERSHIP CHANGE

Applying Kotter's 8-stages Approach to leadership Change in Microsoft Corporation
Name of Student
Course Name and Number
Instructor's Name
Date

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KOTTER’S 8-STAGES APPROACH TO LEADERSHIP CHANGE

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Introduction
For an organization to maintain its competitive edge, it must keep a continuous pace with the
current technology and competitors. Without change, the organization is likely to end up losing
customers, thus low profits and revenue (Weiner, 2020). Change is inevitable; in everyday life,
there is an increase in customer needs. For the business to maintain its customers; therefore, it
should be actively acting and providing change to satisfy customers' needs. The organizational
change increases worker's morale-building positivity towards work enrichment. A positive change
motivates workers and increases productivity in the business, thereby increasing business profits
and revenue. The world is changing, technology, customer needs, and the economy is also
changing. Due to a demanding and robust economy, there is increased demand for goods and
services that needs an organization to expand their services, which include additional workers,
innovation, and new facilities into the business to meet the economy demand. The changes,
therefore, create opportunities for the unemployed and also represent new challenges. Change is
essential to the business environment for it allows employees to acquire new skills, exercise their
creative minds, and realize new opportunities. For a change to be successful, managers have
difficulty convincing everyone in the organization. The external and internal forces that foster
change must early detect for the benefits of the available opportunities and also control market
threats. Therefore, this paper will employ Kotter's 8-step Approach in establishing leadership
change in Microsoft corporation.
Company overview
Microsoft Corporation is a multinational computer software selling company in the US whose
headquarter are located in Redmond and Washington. Microsoft is ranked among the top
companies, including Apple, Amazon, Google, and Facebook offering computer products and

KOTTER’S 8-STAGES APPROACH TO LEADERSHIP CHANGE

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services worldwide. Bill Gates and his friend Paul Allen are the founders of the company
established on April 4, 1975. High revenue results due to reputation and the company have
dominated the software market platform since the mid-1980s. The most famous software products
are edge and internet explorer, Microsoft windows, and Microsoft office suite. The company has
experienced a significant change since its establishment, recording five product divisions in 2010.
Microsoft products include computer software, personal computers, consumer electrons, and
related services (Gawer & Cusumano, 2014). Microsoft has engaged in many application product
creations such as video games and other computer-based digital products. Shareholders hold an
annual meeting to selects its board of directors to lead the corporation. The committee provides
strong accountability, and they are assigned specific tasks to undertake to run the business.
Microsoft corporation has been accused of many unfair techniques of doing business that
extinguish its competitive edge. In 1986 the company launched its first public offering but instead
provided its first dividends in 2003. According to July 22, 2020 report, Microsoft corporation
stated that its revenue had increased by 18% from 2019 revenue, $38.0 billion. Operating income
increased by 8% from its last year's report, which recorded $11.2 billion. However, the company
experienced a decrease in its net income and diluted earnings per share, recording 15% and 1...


Anonymous
This is great! Exactly what I wanted.

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