Description
Read and discuss ( Starbucks ) strategy by using 1- Economic Attributes Framework and 2- Porter’s Five Forces Classification Framework . and describe weather they view their products or services as commodities? And explain why you think that?
Explanation & Answer
Attached.
Running head: STARBUCKS STRATEGY
Starbucks Strategy
Student’s Name
Institutional Affiliation
1
STARBUCKS STRATEGY
2
Starbucks Strategy
Starbucks is an American coffee restaurant company with its headquarters in Seattle. The
company was founded in 1971 and has since grown to be the world’s largest coffee chain
restaurant. Starbucks operates around the globe with more than 20,000 stores (coffee.org, 2020).
However, a great number of the company’s stores are located in the US. The company sells a
range of products, including coffee, tea, and other fresh food products. The business operates
under the eateries industry, characterized by several other businesses with the same products.
Economic attributes analysis
The Starbucks company has, over the years, been increasing its growth through the
opening of more restaurants and the development of new products. The analysis of the
company’s economic attributes indicates the various strategies that can be used to increase the
company’s success.
Demand
The Starbucks company operates in the special eateries industry. This industry comprises
of various companies creating competition to Starbucks. Customer demand for company
products thus plays an important role in its success (ÖZTOPÇU, 2017). The company customers
are highly price-sensitive due to the high levels of substitute products. The company thus
maintai...
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