Question Description
I’m studying and need help with a Business question to help me learn.
International business
Answer the following essay question(s) in sufficient detail.
- What are some of the basic issues a firm must confront when choosing an entry mode for a new foreign market?
- What is exporting? Why has it increased so dramatically in recent years?
- Why have strategic alliances grown in popularity in recent years?
- What are the four common types of functional alliances? Briefly explain each.
Explanation & Answer
Attached.
Running Head: INTERNATIONAL BUSINESS
International Business
Name
Course
Institution
Date
1
2
INTERNATIONAL BUSINESS
International Business
1. What are some of the basic issues a firm must confront when choosing an entry mode
for a new foreign market?
There are three major issues that a firm faces when selecting an entry mode when entering a
new market as explained below.
a) Marketing. Here the company has to examine countries, segments as well as how it
will manage and actualize the marketing effort (Pan & Michalski, 2019). Also, it has
to evaluate whether it will enter the market ...
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